Today, we’re excited to introduce Privy Email 2.0, the fastest way to set up email automation for your Shopify store.
More than 7,000 Privy customers have used Privy Email for over a year to send newsletters, save abandoned carts, and post-purchase nurture emails.
But today, we are excited to launch Privy Email 2.0 because our product team has spent the last seven months rebuilding It for you.
We’ve learned a ton about how you use email to drive online sales.
One of the biggest changes we’ve made is making it incredibly easy to set up your automated marketing emails to work with your Shopify store.
That’s why thousands of Mailchimp customers have already switched to Privy Email.
Because, unlike Mailchimp, Privy integrates directly with Shopify.
This means you can create and send emails from Shopify in minutes.
And customers that switched to Privy email have already seen their sales grow.
Our abandoned cart recovery rate grew 258% from the rate we had earlier this year. – Lori Wall Beds
Meanwhile, you’d have to “connect a custom API 3.0 integration” to use Mailchimp to send abandoned checkout emails.
And that’s only to set up checkout abandonment. Not cart abandonment.
Checkout abandonment is a much smaller audience than the 70% of people who abandon their carts.
Privy Email sends accurate cart abandonment emails. And even better, when you’re using Privy Convert and Email together, you can save even more abandoned carts.
So, for instance, if someone who has already provided their email address comes back to your site later, adds a product to their cart, and then leaves before completing the purchase (again, on average, 70% of people do this), Privy Email automatically sends a sequence of emails to win them back.
Setting up that sequence takes just a few minutes because Privy Email directly integrates with Shopify.
Since we launched cart abandonment emails, Privy Email has won back $18 million in abandoned carts for our customers.
That’s just one reason customers are using Privy Email.
Here are 4 other reasons Mailchimp users are switching to Privy Email today.
Personalized Emails Based On Shopping Behavior
If you go into a store to buy a Boston Red Sox hat, how would you feel if the owner called you later to buy a Yankees hat?
Yeah, it could be better.
But when you use two systems—one to capture customer information and another to contact them—you lose valuable data without those systems working.
Information like:
- Which page were they looking at?
- Have they bought from us before?
- What did they buy from us before?
Using that information in your automated emails is how you profit from them.
That’s why we pull shopping behavior from your Shopify account into Privy Email.
Now, you can target users who have purchased a black leather bag in the past, letting them know the brown bag is in stock now, too.
You can do this with email behavior, too.
So, if a customer has yet to open an email you sent them, you can now follow up precisely with that customer segment to remind them about a special offer.
Save More Abandoned Carts
One of the most significant mistakes merchants make is how they set up their abandoned carts.
With over 70% of carts abandoned, not following up with these high-intent buyers is costly.
Yet most email providers are only sending abandoned checkout emails because they don’t capture the customer email until this page:
Privy captures customer emails from the second they hit the site.
So, we automatically contact them if they leave the site without buying.
And the results speak for themselves.
Privy’s abandoned cart sequence saves about 16% of carts (more than double Shopify’s abandoned checkout average).
We work with over 500,000 merchants and have seen some great emails.
That’s why we put together 23 email templates you should steal. You get this for FREE when you upgrade to Privy Email today.
Sell More To Existing Customers Using Order Follow Up Emails
Getting someone to make a purchase is only half the battle. After that, you have to try to get them to buy repeatedly.
Our order follow-up emails are designed to help you sell other products in your catalog.
Privy Email lets you send these emails based on which product your customer bought.
| ORDER FOLLOW-UP |
| Product ID (contains/does not contain) |
So if they bought a new bike, your order follow-ups can cross-sell them on your helmet collection.
You can also choose when the email gets sent.
If you’re selling food, supplements, or the latest clothing lines, you can automatically contact customers weeks after the purchase to ask if they want to restock.
These emails are easy to build and send automatically. As your customer’s lifetime value grows, so will your business.
Know Exactly Which Emails Are Making You Money
The best part about Privy Email 2.0 is that you can now see how your marketing emails affect your bottom line.
Also, I have to say I LOVE that Privy now shows how much money each email brings in. It’s awesome to see the conversions right within the app. – The Copper Closet
Every time you send a newsletter, Privy reports the revenue from that campaign.
This includes your abandoned carts and order follow-up emails as well:
Now the question isn’t if your emails are making you money, but how much money are they making you?
Privy Email Makes You More Money – But It’s Also Less Expensive Than Mailchimp
Privy Email is the fastest way to set up email automation for your Shopify store.
And getting started is easy. Not just because we integrate directly with Shopify but also because the #1 thing that Privy’s 18,000 five-star reviews mention is “ease of use.”
So listen, if you’re still using Mailchimp today, I have even better news for you.
Privy Email is less expensive than Mailchimp. For instance, if you have 5,000 contacts, Privy Email costs just $30/month, whereas Mailchimp would cost you about $75/month.
This article originally appeared in the Privy blog and has been published here with permission.
