As we continue to expand our partner community and drive shared value to thousands of merchants globally, it is our top priority to continuously improve the way we work together.
Against the backdrop of the thriving commerce industry, Yotpo has seen exponential growth alongside our incredible partner ecosystem. In the last year alone, we engaged in over 3,300 collaborations with hundreds of partners hailing from over 30 different countries. This has resulted in a rapid 60% year-over-year growth of the entire Yotpo partnership channel, including leading system integrators, marketing agencies, loyalty consultants, tech partnerships, and all flavors of expert eCommerce service providers.
Our product portfolio has evolved too and, with it, our company mission to provide the leading eCommerce marketing platform. Our latest addition of SMS marketing in early 2020 represents the fastest-growing segment of our business and one that has the biggest
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