Director of Content
Reading Time: 2 minutes
Stop me if you’ve heard this a million times by now: “This holiday season is going to be different.”
Yeah, we get it.
Planning your holiday email marketing strategy can seem overwhelming, especially this year. Between the countless webinars, whitepapers, ebooks, resource guides, and everything in between, it’s seemingly impossible to know what exactly you need to do to properly prepare for and maximize sales this season.
Let’s end this holiday madness right here, right now. We decided to ditch the fifty-page whitepapers and ebooks—or bullshit, as we like to call it—and give you exactly what you need to increase your holiday sales.
What we won’t give you is some load of bull about how this year is going to be different because of COVID—everyone knows it. Rather than regurgitate something you already know, we’ll instead tell you what you need to do to take advantage of the increase in shoppers through a short actionable, easy-to-read checklist.
What you won’t find in our holiday prep checklist are ideas for making your emails look pretty by using animated GIFs or adding elves and wreaths to your email header. While that may look nice, it is not going to increase your sales. We also won’t tell you that running a “12 days of deals” campaign is a unique and novel idea—it’s been done.
Instead, we’ll focus on what’s going to impact sales.
Take automated messages for example. In Q2 of this year, automated messages accounted for 26% of all email conversions while accounting for less than 2% of email sends. This should accelerate during the holiday period. But instead of talking about all automated messages, we’ll cover which revenue-driving automated messages are a must for ecommerce businesses and ways to optimize those to cater to consumers’ holiday shopping behavior and mindset.
On Black Friday last year, SMS generated a 592% higher order rate than email, and we expect that to increase this season as well. We’ll cover why SMS will be a goldmine this season, and how exactly to use it for maximum effectiveness. After all, an increase in online shoppers means an increase in competition and emails. Breaking through the inbox noise will be critical, and this is where SMS will be a monumental advantage for businesses. And if you don’t yet have an SMS program, don’t worry, it’s not too late. We’ll explain that as well.
What you’ll Discover:
- Overall campaign sending strategies
- When to begin holiday sending
- How often to send
- Key periods of the season to pay close attention to
- What will influence customers to shop with you
- Why waiting for Black Friday to offer your best deals will ultimately cost you money
Holiday marketing doesn’t have to be complex—after all, ecommerce is still ecommerce.
Yes, this year is different, but that doesn’t mean you need to spend hours upon hours reading about it. Stop the bullshit now and put down the fifty-page holiday prep guide. Download our short, actionable checklist that will show you exactly what you need to do to increase your sales, and decrease your workload this holiday season.
Download the No B.S. Holiday Checklist here ⬇️⬇️⬇️
Download The No Bullshit Holiday Checklist!
No fluff. No drama. No B.S. Just the best revenue-driving holiday tips and strategies to help you increase sales.
This article originally appeared by our friends at Omnisend.