eCommerce brands need to choose their reviews solution carefully to ensure that they’re not only collecting reviews, but that they’re high-quality, able to be leveraged for marketing, and have all the functionality needed to boost conversion.
Reviews are vital for eCommerce: a Yotpo UK shopper survey showed that nearly 60% cited customer reviews as “very important” when making a purchase. They help boost social proof, brand trust, and most importantly, conversion. If you want to get the most from your UGC, then it’s important to turn to a solution that was built specifically for eCommerce, with the needs of eCommerce brands in mind. Here’s why.
Product trust is on the rise
If you’re using a solution that is built primarily for service-level reviews and ratings, you are missing out on leveraging the full power of product reviews. While shoppers may Google a brand they’ve never heard of to make sure it’s a legitimate business before purchasing, what they ar …
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