Shopify Ecosystem

Is Your Reviews Solution Right For Your ECommerce Brand?


eCommerce brands need to choose their reviews solution carefully to ensure that they’re not only collecting reviews, but that they’re high-quality, able to be leveraged for marketing, and have all the functionality needed to boost conversion. 

Reviews are vital for eCommerce: a Yotpo UK shopper survey showed that nearly 60% cited customer reviews as “very important” when making a purchase. They help boost social proof, brand trust, and most importantly, conversion. If you want to get the most from your UGC, then it’s important to turn to a solution that was built specifically for eCommerce, with the needs of eCommerce brands in mind. Here’s why.   
Product trust is on the rise
If you’re using a solution that is built primarily for service-level reviews and ratings, you are missing out on leveraging the full power of product reviews. While shoppers may Google a brand they’ve never heard of to make sure it’s a legitimate business before purchasing, what they ar …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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