Just Give Me A Minute: New DIY Video Platform


B2CRM News

Want to learn how to craft, cook and create in just 60 seconds? Check out the new Tangi video platform

Ariella Brown

February 13 2020

A lot of us like to find some creative outlet. But few of us find ourselves with enough time on our hands to commit to courses. Even a single instructional video on YouTube that lasts half an hour can put us off.  But just about everyone can spare just one minute. That’s the sweet spot for the new Tangi video platform, available on iOS app or the website platform.

Tangi just launched from Area 120, Google’s internal incubator for experimental projects. As the 9to5Google blog about it explained, the name stands for “TeAch aNd GIve and “tangible”—things you can make.” All videos are short enough to meet the one-minute max.

The platform encourages user engagement through a social angle that lets creatives get new ideas and connect with others that have the same interests. There is a “Try It” feature to help build that community bond in which users share their own pictures, comments, and variations of the projects in the featured videos.

The platform is distinct from others in the short video space because of its focus. Tangi’s founder, Coco Mao, declared. “Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos” she said in an interview with on TechCrunch.

In the same article, it points out that the platform is not being monetized or featuring ads. However, that doesn’t mean it is not being used for marketing. Those who have made a name for themselves in the food, art, beauty, and DIY space have already put out short videos on Tangi. It’s the perfect way for people who make their living off their instruction to expand their audience through snackable, engaging content.

It also may prove an effective medium for product publicity. There are already a fair number of videos that specifically feature kitchen gadgets and beauty products. So far, they all appear to be shown in action as an honest demonstration and assessment rather than a promotion. That does enhance credibility for both the platform and the featured items, a win-win proposition.

This article was originally published by our friends at PostFunnel.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.