Kick-start Black Friday with our Ready-to-go SMS Templates


Black Friday is something that merchants both await impatiently and dread at the same time. Especially this year, with the major shift in consumer behavior towards online shopping and the sky-high projected spending, you need to make sure your game is on point in order to score big.

That’s why team SMSBump is here to help you be completely prepared for the craziest shopping holiday in retail and get the most out of our app. Our special offer to you this year is a 100% off on 14 tried-and-tested text marketing templates that will win you big. Some offer, right? We also made sure to cover the industries that get the most traffic on BFCM. 

Time to get started!

Tech Gadgets 

{SiteName}: Hi {FirstName}. Give yourself an upgrade to celebrate Black Friday like a champ. Go tangle-free with our wireless earbuds, now at 30% off: {DiscountCodeURL}. Text STOP to opt out. 


{SiteName}: A queen doesn’t need a special occasion to look fabulous! Slip on a stunning dress with a Black Friday special 50% discount: {DiscountCodeURL}. Text STOP to opt out. 

Accessories (jewelry, watches, bags)

{SiteName}: Hey {FirstName}, you know that bag you always wanted? This Black Friday you can buy it and grab a second one half off with code BOGO50: {DiscountCodeURL}. Text STOP to opt out.  

Important: here, instead of just a link with an embedded discount, we’ve actually included a physical discount (the “BOGO50”), which needs to be generated from your Shopify dashboard. More on how to do that, see in our knowledge-base article


{SiteName}: Your feet deserve nothing but the best, {FirstName}. Even Black Friday knows that! Sprint like the Roadrunner with our running shoes, now at 50% off with code POOF: {DiscountCodeURL}. Text STOP to opt out. 

Beauty and grooming 

{SiteName}: Feeling like a new, fabulous look? Make jaws drop with your gorgeous glow, {FirstName}. All make-up kits at a glossy 40% discount this Black Friday: {DiscountCodeURL}. Text STOP to opt out. 

Bed, Bath and Black Friday 

{SiteName}: Winter is here, {FirstName}! But so is Black Friday. Stay warm this snowy season with our cosy blankets. Snuggle up with one with code COSY for a 40% discount: {DiscountCodeURL}. Text STOP to opt out. 

Cooking Equipment 

{SiteName}: Looks yummy, right {FirstName}? Treat yourself to a nice home-made meal, brought to you by HQ kitchen gadgets. Get them for half the price this Black Friday: {DiscountCodeURL}. Text STOP to opt out. 

{FirstName}, build your dream house with our Black Friday super offers. All home supply 40% off with code SPARKLE: {DiscountCodeURL}. Text STOP to opt out.

Kids Toys 

{SiteName}: Don’t know what to get your kids for Christmas, {FirstName}? How about EVERYTHING? Stock your jolly sack this Black Friday weekend, 50% off on all toys: {DiscountCodeURL}. Text STOP to opt out. 


{SiteName}: Start off strong this holiday season, {FirstName}. Pair up your favorite seasonal protein with some pre-workout booster. Shop now with discount code TODAY40 for a 40% off: {DiscountCodeURL}.  Text STOP to opt out.


{SiteName}: Don’t miss out on 999 sweet deals. Enjoy our 50% off sale, available only this Black Friday! Shop now: {DiscountCodeURL}. Text STOP to opt out. 

{SiteName}: Hey, {FirstName}, we’ve got some exciting news! Our 24h Cyber Monday flash sale starts NOW. Enjoy 30% off on selected items at:{DiscountCodeURL}. Text STOP to opt out. 

{SiteName}: Hey, {FirstName}, you can be the first to get our Black Friday deals! Use code BF2020 and get amazing discounts of up to 70%: {DiscountCodeURL}. Text STOP to opt out. 

{SiteName}: Hey, {FirstName}, Black Friday is quickly approaching! Enjoy amazing discounts + safe & secure shopping at: {DiscountCodeURL}. Text STOP to opt out. 

These were our BFCM – themed templates to inspire you for the upcoming hectic retail season. Implement them in your text marketing strategy and let us know how it went 🙂

Happy texting, folks! 

This article originally appeared by our friends at SMSbump.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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