Launch Grow Joy: How to Pick the Right Order Fulfillment Model


Launch Grow Joy and Nicholas Daniel-Richards talk about order fulfillment for your online store.

Our own Nicholas Daniel-Richards recently teamed up with Andreea Matei at Launch Grow Joy to explain the different order fulfillment models that ecommerce businesses can utilize.

Option 1: In-house

Storing the inventory, picking, packing, shipping, all done by your company.

To DIY, you’ll need space to house your inventory, and efficient processes to handle orders and ship in a timely manner, not to mention a process for handling returns. Overhead costs are high to house inventory yourself, but this rewards your business full autonomy.

Option 2: Outsource to a third party

Hand your inventory over to 3PL and smart fulfillment companies like ShipHero who invest heavily in infrastructure and software to create global networks of warehouses and to provide a wide array of cutting-edge fulfillment capabilities.

Option 3: Dropshipping (goods ship directly from the manufacturer)

Dropshipping is when the manufacturer ships directly to the consumer, completely bypassing the retailer. This is typically used by businesses that are just starting that don’t have the capital for inventory, so the price to start a business is low.

When it comes to each option, there are pros and cons that store owners must consider.

Read the full article to learn more about choosing the right fulfillment model for your business.

A big shoutout to Andreea and her team! She is an expert at increasing publicity and helping ecommerce store owners grow their sales. You can learn more about Launch Grow Joy here.

Special thanks to our friends at Shiphero for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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