Easter is just around the corner, so now is the perfect time to start planning your text marketing campaigns. Аs people have gotten more and more used to shopping online, the upcoming retail event is a huge opportunity for online merchants to boost sales and maximize revenue.
And since Easter will be virtual this year and family gatherings will be limited, your customers will really appreciate your special offers to ease their holiday shopping and treat their loved ones with some extra care and love.
Follow our 5 proven SMS strategies for campaigns and templates – all you need to do is copy, paste and schedule to drive sales this Easter.
Campaign Timeline:
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Warm-up Campaign: March 20
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VIP Sale: March 31
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Pre-General Sale: April 3
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Easter Sale: April 4
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Last Chance: April 5
Strategy 1: Get your customers all hyped up with a Warm-up SMS Campaign
Goal: Catch the early birds and boost sales with timely Easter deals.
Launch date: March 20
Target: Everyone
Launch your first Easter-related SMS campaign as early as March 20. Use it to create excitement for the upcoming festivities. No need to hold back – target all your customers! Let them know that spring is coming soon and you have major discounts up the sleeves for them.
Use your customer’s first name for that crucial personalized touch. To appeal to your early birds, make sure to include expressions such as “grab them before they’re gone”, “snag our offers before others”, “enjoy our exclusive deals”
{SiteName}: Hi {FirstName}, spring is here and so are our massive Easter discounts! Snag our offers before they are gone: {DiscountCodeURL}
{SiteName}: Hey {FirstName}, the Easter bunny is here with some exclusive deals for you: grab them now, before others do: {DiscountCodeURL}
Strategy 2: Time for a VIP Early Sale
Goal: Provide your VIP customers with early access to exclusive deals to show appreciation, boost loyalty, CLV and score some sales ahead of the busy holiday period.
Launch date: March 25-27
Target: Loyal and High-Value Customers
Launch a VIP sale on April 1st. Use it to target your most loyal and high-value customers. Make them an offer they simply can’t refuse. Those are the customers who spend the most at your store so it is important to make them feel special and appreciated.
Starting sales a bit earlier for some segments of your SMS marketing audience will help maximize conversions, secure regular cash flows – all this while managing your stock at the same time.
Pro tip: Combine SMS with Yotpo Loyalty to send targeted campaigns, for example: remind your VIP members of their tier-specific perks.
Hey {FirstName}, as a VIP customer at {SiteName} you get early access and {DiscountValue} OFF all items from our new spring collection: {DiscountCodeURL}
{SiteName}: Hey {FirstName}, our VIPs get all the treats! Enjoy exclusive {DiscountValue} off store-wide. Valid for a limited time only! {DiscountCodeURL}
Strategy 3: Launch Your General Pre-Easter Sale
Goal: Make the most out of Easter – announce big discounts to boost sales and clear the shelves for new spring collections.
Launch date: April 3
Target: ALL customers
Launch your Easter sale on Saturday, April 3rd. Most merchants will start the mass promotions on Sunday, so starting a bit earlier means your offer will be among the first your customers will see.
Entice shoppers with sweet discounts: whether through a massive site-wide flash sale or a BOGO offer.
Don’t forget to add an appealing visual and a clear Call-to-Action: Buy Now, Shop Now, Grab Now, etc.
{SiteName}: Hey {FirstName}, enjoy a limited time {DiscountValue} OFF all Easter themed products. This weekend only! Shop now at: {DiscountCodeURL}
{SiteName}: We have some egg-celent deals, {FirstName}! Fill up your basket with great stuff, now at reduced prices: {SiteUrl}
Strategy 4: Celebrate Easter with Customers
Goal: Engage with your customers on Easter to remind them of your special offers.
Launch date: April 4
Target: ALL customers
Make the most out of the Easter day by sending cheerful holiday messages to your customers. Use this opportunity to engage with them and let them know your offers are still standing.
{SiteName}: Happy Easter, {FirstName}! In case you missed it – our amazing offers are still standing! Grab them now at: {DiscountCodeURL}
{SiteName}: Hey {FirstName}, we know your passion for fashion. Celebrate Easter with us and a festive 30% discount: {DiscountCodeURL}
Strategy 5: Last Chance Offers
Goal: Score some extra sales with a prolonged campaign aimed to grab the attention of procrastinators and last-minute shoppers.
Launch date: April 5
Target: Customers who have not made a purchase yet.
It is time for one final push – send a “Last Call” message to all subscribers who haven’t made a purchase from your store yet. They might have forgotten your offer, or they simply need a small nudge to hit the Purchase button.
FOMO (Fear of Missing Out) is a great psychological tactic to create a sense of urgency or scarcity, and ultimately – give your sales a boost. Use phrases such as “Last chance to purchase” and “Don’t miss out on…” in your text messages – they will serve as powerful last-minute reminders for the final days of your Easter campaign.
Pro tip: With these types of campaigns it is always a good idea to slightly boost the initial offer – something as small as an additional 5% discount will do miracles.
{SiteName}: Missed our Easter sale, {FirstName}? Worry not, we got you covered! Get your favorite items, now with extra {DiscountValue} off: {DiscountCodeURL}
{SiteName}: Hi {FirstName}, make sure you won’t miss out on our Easter sale with discounts of up to {DiscountValue}! Grab them now at: {DiscountCodeURL}
Those were all the basic actions you need to succeed with SMS marketing this Easter. If you are looking for additional ideas how to maximize the effectiveness of text message, scroll through our complete Easter guide.
