Learn How Shopify POS Apps Help Brick And Mortar Merchants Succeed


At Shopify, we’ve been working hard to help our agencies and merchants deliver a truly unified commerce experience across online and in-store operations.

We often get asked to highlight some of the great apps that work with Shopify POS, so we’ve curated a collection of apps that will take your omnichannel selling to the next level. We've selected apps we know our merchants love to use in key retail categories so you can make a more informed decision about what apps to recommend to brick and mortar clients.

Some of our favorite apps are even offering extended free trials to Shopify agencies so you can learn more about how the apps can work for your merchants. Be sure to bookmark this page, as we’ll be adding to it on an ongoing basis with more great content on apps that will help our merchants grow.

Marketing apps


Endear’s customer relationship management platform has helped consumer brands in over 800 stores stay competitive across the digital and physical landscape by unifying their in-store and online touch-points to provide truly personalized, omnichannel customer experiences. By combining consumer data from Shopify and Shopify POS, Endear equips brands and their retail salespeople with the tools they need to increase retention and drive sales. Read how in Shopify’s recent case study.

On average, Endear’s clients see a 111% increase in order frequency, a 33% engagement rate from messaging through the platform, and a 19% increase in online average order value (AOV). Agencies that partner and refer brands to Endear enjoy a forever-free test account to help them stay up-to-date on all our latest features and help to offer a seamless onboarding experience for their clients.


Yotpo helps tens of thousands of forward-thinking brands like Patagonia, Brooklinen, and Untuckit accelerate direct-to-consumer growth through ratings and reviews, loyalty and referrals, SMS marketing, visual user-generated content (UGC), and more.

Yotpo is plug-and-play with Shopify ecommerce stores and also integrates easily with Shopify POS, enabling seamless omnichannel experiences.

For our agency partners, we’re offering a 30-day free trial for Yotpo SMS to easily test out the technology. Agency partners can also offer discounted usage fees and have the platform fee waived with no annual commitments to their merchants for any referral that is brought to Yotpo.

Beyond SMS, we’re also offering a 10-30% discount for Reviews, Visual UGC, and Loyalty when merchants are introduced to Yotpo via an agency partner. The more the merchant purchases, the bigger the discount.

Loyalty and rewards apps


Built for omnichannel Shopify stores that are driven to create meaningful customer experiences, Marsello gives independent retailers the tools to create marketing campaigns which are proven to increase repeat purchasing and customer lifetime value.

Marsello Integrates with your clients’ Shopify ecommerce store and POS system to capture customer and transaction data in-store and online. Using automated segmentation, Marsello drives all of your clients' customer marketing activity from one place, including loyalty and rewards, referrals, automated workflows, email and SMS campaigns, customer feedback, reviews, and local SEO.

Marsello offers everything in one place and built-in attribution reporting so that customers can quickly and easily see the impact their marketing activity has on individual sales.

With an extended 30-day free trial on development stores for Shopify agencies, and a dedicated Partner Manager, you’ll be able to successfully drive sales through Marsello.

Staff management and scheduling apps


Homebase makes work easier for 100,000+ small (but mighty) businesses with everything they need to manage an hourly team: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Homebase offers tools built for the busiest businesses, so owners and employees can spend more time on what matters.

Inventory management and reporting apps

Thrive by Shopventory

Thrive by Shopventory is your central hub for inventory management and reporting. Whether you’re using Shopify POS in your storefront, selling online with Shopify ecommerce, or both, Thrive has you covered.

Thrive’s seamless integration with Shopify makes it easy to get the insights your customers need to not just manage, but optimize, their inventory. Clients can also zero in on critical business insights, such as profitability, unsold products, stock value, location and channel performance, and more.

Access a free 30-day, full-featured trial and discover all the ways your clients can power a growing business with robust inventory management and reporting capabilities.

Payroll apps


Old-school payroll and HR aren’t built for the way your clients work today, but Gusto is. Gusto makes payroll, benefits, and HR actually easy. Plus, it gives your clients access to certified experts to help them protect the business they’re building and the benefits they need to take care of their team. That’s the reason more than 200,000 small businesses across the United States choose Gusto.

What your clients get:

  1. Gusto automatically calculates, pays, and files federal, state, and local payroll taxes, as well as W-2s, 1099s, and new hire forms
  2. Unlimited payrolls, all 50 states, and direct deposit come standard
  3. Stellar support and expert advice are here when you need it—by phone, email, or chat
  4. New employees self-onboard entirely online, reducing errors and paperwork
  5. Employees get fun payday emails, lifetime accounts, direct deposit, and more

Clients and agencies can sign up for Gusto today and receive the first three months free.

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This article originally appeared on the Shopify Web Design and Development blog and is made available here to educate and cast a wider net of discovery.
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