Oracle NetSuite, owner of the Bronto Marketing Platform, announced the “End of Life” status of its email marketing software suite with the last day of service set for May 31, 2022.
Per the company’s email published by WRAL TechWire:
“We have important news to share about the Bronto Marketing Platform. Over the coming year we will migrate our marketing automation technology and resources to the Oracle Customer Experience Cloud. We believe this will create an overall superior customer experience. Due to this strategic plan, we will no longer be selling the Bronto Marketing Platform and thus are announcing the end of life.
“This notice is to inform your company that the Bronto Marketing Platform has been assigned End of Life status and the last date of service will be May 31, 2022. The Bronto service and any related ACS or Professional Services you may have ordered will be supported until the end of the last date of service. You will be able to continue to use the Bronto service until the end of the last date of service and if you choose, you may renew your services until our last date of service, May 31, 2022.
“Please ensure that all appropriate contacts in your company are made aware of this notice.
“Thank you for being a valued customer. Your account manager will contact you shortly to discuss next steps.”
Don’t let the “End-of-life,” or EOL, status of Bronto discourage you in any way. While the Oracle Customer Experience Cloud is an option, there’s a way you can migrate all of your data without missing a single beat once their contract runs out.
The Bronto/Zaius Integration
Zaius integrated with Bronto in early 2020, enabling brands’ and retailers’ customer and email activity data to be automatically captured with every message send, open, click and bounce occurrence.
This integration creates a smooth transition from an email service provider (ESP) to an activated customer data platform (CDP), making it an even easier decision to take the next step in understanding your customers by going beyond email.
Image Source: Zaius
What Zaius can do
Now that you are aware that Bronto will eventually be expiring, I’m sure you’ve started to get the ball rolling on thinking about finding a replacement for your ESP. However, instead of making a lateral move, you could make the transition to Zaius’ more customer-centric marketing automation platform, which does have a powerful native email feature but is, at its core, a CDP.
Thanks to our turnkey integration, customers can bring in historical data, replicate their campaigns and do so much more with a customer-centric approach.
Zaius’ omnichannel campaigns allow you to take your marketing to the next level with reliable and customized content across every touchpoint and channel including:
- Direct Mail
- On-site personalization
Brands and retailers can achieve the highest customer lifetime value by delivering relevance throughout the entire customer journey, from anonymous browsers to loyal shoppers. We do this in three ways:
- We unify data from ALL of your data sources, such as ecommerce, marketing automation, customer service and other sources.
- We create relevance through personalization including proactive product recommendations and predictions as to when the buyer might make their next purchase or churn.
- Finally, we activate and make every interaction matter through marketing channels such as email and SMS, creating ecommerce experiences, and even placing that shared data into the hands of your customer service team.
If you’re interested in learning more, we can connect you with one of our experts who can walk you through a demo and discuss how an activated CDP could help your brand succeed in 2021.
For those of you who are our existing customers, reach out to your Zaius Growth Success Manager and they can provide you with more information.