Key Takeaways

• Dominate your market by building a community of dedicated fans before you even launch your store.
• Prioritize your brand community by consistently engaging with them and delivering content with real value.
• Create a positive impact on your customers by fostering a community where they feel valued, understood, and connected.
• Discover the excitement of building a “secret society” around your product, turning early adopters into passionate advocates.

There is no one-size-fits-all link-building solution across the industry. To be honest, we doubt it will ever be developed. The number of services and platforms with different functionality and capabilities firmly exceeds two hundred. It is easy to get lost and make a mistake when choosing, especially if you are starting to work in the SEO field.However, keep your chin up. Today, we are going to talk about the best tools to increase the effectiveness of your link-building efforts and help you achieve the best results possible. You’ll get a list of services that work and meet expectations. Are you ready? Let’s get started!

Why Do You Need Link Building Software?

Can you do it without link-building tools in 2025? No, you can’t. Don’t even try if your time is precious and you would not want to waste it. You achieve several goals at once using the right services and platforms.

• Save time by automating backlink prospecting.
• Gain detailed insights into backlink quality.
• Monitor and replicate competitor link strategies.
• Organize and streamline outreach campaigns.
• Avoid harmful, low-quality, or spammy links.
• Scale link-building strategy with minimal effort.
• Track performance and measure campaign success.

Your job is not just to post backlinks, right? First, you search for donor sites. Then, you prepare an outreach email with an attractive offer. The next step is to write an article that includes your link. After publishing, it is important to monitor the effectiveness of the backlinks. It looks like a lot of work, doesn’t it? Yes, as long as these processes are not automated. Therefore, it’s time to change your approach, save time, and get better results.

10 Best Link Building Software Solutions

How do you feel about considering interesting statistics? You’ll be surprised. 94% of all content on the internet doesn’t get any backlinks, and only 2.2% does. Start learning the link-building tools today if you don’t want to find your website in this vast majority.

Ahrefs – Best for Backlink Audit

This service occupies an honorable place in the toolkit of SEO specialists. Ahrefs is here to help you understand and improve your link-building strategy. Among its main benefits are a comprehensive database, intuitive interface, robust filtering options, real-time updates on backlinks, and advanced competitor analysis.

Best features:

• Extensive backlink database with real-time updates
• Advanced filters for analyzing backlink quality
• Competitor backlink analysis

Additional features:

• Keyword research and rank tracking
• Content gap analysis
• Site audit tool

Pricing:

• Plans start at $129/month

Rating (G2):

• 4.5/5

SE Ranking – Best for Backlink Tracking

Imagine how great it would be to stay informed about your link-building progress and detect harmful links. It is possible with SE Ranking. This user-friendly platform combines an intuitive interface with advanced features. That’s why this tool is the best fit for both beginners and professionals.

Best features:

• Backlink monitoring and status updates
• Anchor text analysis
• Link quality evaluation

Additional features:

• Keyword tracking
• Competitor analysis
• Marketing plan tool

Pricing:

• Plans start at $65/month

Rating (G2):

• 4.8/5

Collaborator.pro – Best for Link-Building Opportunities

Collaborator.pro is a PR distribution marketplace connecting SEO specialists with website owners. You can use a convenient filter to find the best sites suitable for your website link promotion. Each site has an informative map containing constantly updated data such as geography, DR/DA, subject, monthly traffic, etc.

Best features:

• 38,000+ trusted websites for effective content distribution in 146 countries and 41 languages
• 8,000+ websites with real Google Analytics and Google Search Console data
• User-friendly filter with Ahrefs, Majestic, Serpstat, Moz and 40+ data sources
• Transparent pricing and official Ahrefs integration
• Direct collaboration with publishers through the Collaborator platform.

Additional features:

• Free 3-month article removal protection
• Master account for SEO agencies and teams for efficient workflows
• Collaborator’s FREE tools: Racoon SEO Link Checker, SEO checklist, Bulk URL Checker Tool, Bulk Domain Names Availability Checker, Emoji Search and even Google Snippet Generator.
• Lifetime referral program

Pricing:

• Pay-as-you-go pricing model

Rating (G2):

• 4.7/5

PRNEWS.IO – Best for Sponsored Content and Media Outreach

If you’re looking to boost your online visibility through high-quality media placements, PRNEWS.IO is your go-to platform. It simplifies link building by letting you publish sponsored content across thousands of trusted news outlets.

Best features:

• Media placement in top-tier publications

• Easy-to-use marketplace for sponsored posts

• No long-term contracts required

Additional features:

• Built-in analytics to track content performance

• SEO benefits from authoritative backlinks

• Transparent pricing and publication calendar

Pricing:

• Pay-as-you-go model (no subscription required)

• Prices vary by publication and region

Rating (G2):

• 4.6/5

Snov.io – Best for Finding Email Addresses

If you need reliable, verified emails for outreach, Snov.io is here to help. Finding leads will now take less time and require minimal effort from you.

Best features:

• Email finder and verifier
• Bulk email search capabilities
• LinkedIn email extraction

Additional features:

• Drip email campaigns
• CRM integration
• Detailed email analytics

Pricing:

• Free plan available
• Paid plans start at $39/month

Rating (G2):

• 4.5/5

BuzzStream – Best for Outreach Management

Do you want to simplify outreach management? BuzzStream is a great tool to help. Here, you can maintain a database of interesting sites and pages, organize campaigns, track responses, and manage relationships with link-building prospects.

Best features:

• Automated email outreach tracking
• Relationship management tools
• Personalized email templates

Additional features:

• Customizable outreach reports
• Integration with SEO tools
• Team collaboration features

Pricing:

• Plans start at $24/month

Rating (G2):

• 4.3/5

SEO Pro Extension – Best for Link Structure Analysis

Analyze a website’s link structure directly from your browser. Evaluate internal and external links on any webpage without complex software. Now, it is easier and quicker with the SEO Pro Extension tool.

Best features:

• Quick internal and external link analysis
• Anchor text and nofollow link identification
• Highlighting of important link attributes

Additional features:

• HTML structure review
• Metadata insights
• Free and easy to use

Pricing:

• Free

Rating (G2):

• 4.4/5

Google Alerts – Best for Finding Unlinked Mentions

Your brand may be mentioned on other resources without your knowledge. With Google Alerts, you can quickly identify such mentions and turn them into backlinks.

Best features:

• Real-time monitoring of mentions
• Easy setup and customization
• Alerts delivered straight to your inbox

Additional features:

• Tracking of competitors and keywords
• Insights into trending topics
• Completely free to use

Pricing:

• Free

Rating (G2):

• 4.2/5

LinkChecker Pro – Best for Tracking Backlinks

This tool can help you track and manage your backlinks. It provides detailed insights into your backlinks, including their status, quality, and relevance. Use LinkChecker Pro to identify broken or lost links, take swift action to recover them, and prevent negative impacts on your SEO performance.

Best features:

• Broken link detection
• Status monitoring for active backlinks
• Detailed backlink analysis

Additional features:

• Exportable reports
• Scheduled backlink checks
• Easy-to-use interface

Pricing:

• Plans start at $25/month

Rating (G2):

• 4.5/5

Email Tracker – Best for Tracking Outreach Emails

With Email Tracker, you can easily track engagement and optimize your strategy. Monitor when recipients open your emails, click on links, or interact with your messages. Based on the information provided, you can assess the effectiveness of your outreach efforts and identify areas for improvement.

Best features:

• Real-time email tracking
• Open and click rate analytics
• Notifications for email interactions

Additional features:

• Integration with CRM tools
• Email scheduling
• Simple, user-friendly design

Pricing:

• Free plan available
• Paid plans start at $5/month

Rating (G2):

• 4.3/5

Which Link Building Software is Right for You?

We’re back to the question we started with. So, which tool should you choose? It depends on your business goals and the tasks you set for yourself.

• If you need a detailed overview of your backlink profile and competitor insights, tools like Ahrefs or SE Ranking are your best bet.
• Are you a marketer looking to collaborate directly with publishers? Consider Collaborator.pro.
• For those prioritizing email-based campaigns, Snov.io is an excellent choice.
• The free tool Google Alerts is suitable for unlinked mentions.
• SEO Pro Extension for quick link analysis can provide solid value without additional costs.
• Tools like LinkChecker Pro ensure your backlinks are active and there are no broken links.
• Use Email Tracker to monitor the effectiveness of your email campaigns with instant feedback on opens and clicks.

How can you avoid mistakes when choosing link-building tools? Be sure to consider your niche, the complexity of your campaigns, and your budget. A mix of free and premium tools often provides the perfect balance between functionality and cost-effectiveness.

Conclusion

It’s time to sum everything up. You can’t avoid using link-building tools in 2025. You just can’t. They save time, provide valuable insights, and help you stay competitive. However, even the best tools are only as effective as the strategy behind them. You need a clear plan, consistent effort, and a deep understanding of your goals. If you have such a comprehensive approach, you are sure to maximize results and achieve success.