Loox Customers Are Omnibus Compliant


There’s probably only one organization on the planet that likes stars more than us.


The European Union. They even have 12 golden stars on their flag.

And, they now also have a regulation called “EU Omnibus Directive 2019/2161”, which – for brevity’s sake – we’ll refer to as “Omnibus”. It’s a directive that intends to protect consumers from false and misleading reviews in online commerce

EU-based online stores now need to ensure the authenticity of verified reviews and explain their verification processes through different initiatives. Making ecommerce more transparent for customers.

Today, we’re proud to announce that Loox enables you to be fully compliant with the Omnibus regulations. So you can grow and scale your business without worrying about Omnibus.

Show Off Verified Purchases With Compliant Badges

Verified purchase badges are one of the safest ways to determine if a review is legit. Shoppers actively look for these badges in the review section of a brand to make better shopping decisions. 

Loox enables you to provide an indication for each review whether or not you have verified that the review originates from those who have actually used or purchased the reviewed product. 

For more information on how we’re making sure that you’re compliant with the badges, please read our knowledge base article here.

Review Disclosure Texts by Default

Loox enables you to include further required information about the origins of a review and its verification method. To cover all cases for you.

Such as:

  • Verified purchase review.
  • Imported reviews.
  • Incentivized photo/video review.
  • Store owner verification.
  • Site visitor verification.
  • Non-verified reviews.

The review disclosure texts will appear in the language that you set as your primary language inside of Loox.

For further information and all default disclosure texts, please read our knowledge base article here.

How to Set up Loox For Full Omnibus Compliance

Together with our lawyers, we did the heavy lifting for you. For you, it takes only a few clicks to be compliant.

Navigate to your Loox dashboard and visit the General settings. Then, click on “Transparency”:

From there, you have full access to your compliance center. You can find our full documentation here.

If you have any questions about how we help you be compliant, feel free to send us an email at [email protected]. We’re 24/7 available for you.

Tim Kock

Tim has a puppy called Rosa. (He also does marketing at Loox).

Special thanks to our friends at Loox for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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