Loyalty Performance Measurement is Broken. We’re Fixing It.


Attracting new customers is expensive. Over the last five years, organic customer acquisition costs have risen close to 50%, with paid acquisition costs rising even more. For eCommerce brands especially, driving existing customer engagement and growth is imperative to maintaining a healthy business across every channel — and a loyalty program is a key to that sustained success.

Whether you’re evaluating how to launch a new loyalty program or enhancing how your current program drives ROI, there are many factors to consider to ensure your program is driving revenue. Among point-earning campaigns, personalized discounts, member perks, tech stack integrations, and more, the most important factor to consider — and the most often misunderstood — is loyalty performance measurement. 
Where (and why) brands go wrong when analyzing loyalty performance 
Historically, brands that want to understand the value of their loyalty program focus on basic metrics, like points earned, points …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

Leave a Reply

Your email address will not be published. Required fields are marked *

17 Trending Products And Things To Sell Online (2022)

17 Trending Products And Things To Sell Online (2022)

Adweek recognizes Returnly as Best Returns Solution

Adweek recognizes Returnly as Best Returns Solution


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid