I was thrilled to be a part of the NextGen Retail Leaders Virtual Roundtable hosted by the National Online Retailers Association (NORA) in November. As part of the event, I sat down with Emma Quirk, Global Digital Marketing Manager at at Australian suncare brand Bondi Sands to discuss customer loyalty and retention ahead of their biggest peak season and the steps they took to build their amazing loyalty program with Yotpo.
1. What are your biggest peak seasons and how do you forecast for them?
For Bondi Sands, we now play in four major markets: APAC, NA, the UK and Europe. And being predominantly a self-tanning brand, we definitely do see strong seasonality across our regions, with our peak seasons based around summer — circling around our self-tan and suncare ranges.
We take insights across each market’s key peak seasons as they wrap up for that year, to apply any key learnings we have seen to the markets that are then entering into their peak season. However, no market i …
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