Loyalty Q&A With Bondi Sands


I was thrilled to be a part of the NextGen Retail Leaders Virtual Roundtable hosted by the National Online Retailers Association (NORA) in November. As part of the event, I sat down with Emma Quirk, Global Digital Marketing Manager at at Australian suncare brand Bondi Sands to discuss customer loyalty and retention ahead of their biggest peak season and the steps they took to build their amazing loyalty program with Yotpo.
1. What are your biggest peak seasons and how do you forecast for them?  
For Bondi Sands, we now play in four major markets: APAC, NA, the UK and Europe. And being predominantly a self-tanning brand, we definitely do see strong seasonality across our regions, with our peak seasons based around summer — circling around our self-tan and suncare ranges.

We take insights across each market’s key peak seasons as they wrap up for that year, to apply any key learnings we have seen to the markets that are then entering into their peak season. However, no market i …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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