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LoyaltyLion 2020: A year in review

LoyaltyLion's 2020: Reviewing a year of loyalty.

We’re not going to bore you with another article reminding you of how much of an “unprecedented” year it’s been. This round-up is all about reflecting and celebrating the achievements we’ve made in the last 12 months. And it’s all thanks to you, dear reader.

Despite our London home being locked down since March – and all of us making our actual homes into offices – LoyaltyLion has gone from strength to strength. We’ve become a 50+ employee company, got a new COO, not to mention the new awards we got under our belt. 

And in a year where banana bread baking thrived and we felt disconnected from our teams, LoyaltyLion still worked hard to bring you top-quality content. Each piece kept you in the loop on everything ecommerce and retention – vital in a year where acquisition got tougher and ecommerce reached new peaks.

Keep reading as we shine the light on all the 2020 highlights you may have missed.

? Company highlights

2020 was a big year for LoyaltyLion. 

First off, we were welcomed as a Shopify Plus Certified App Partner alongside 53 other leading ecommerce apps. We also nabbed spots in a few ecommerce awards. Including:

  • A space in RWRC’s Discovery 50 – a ranking of the top global retail tech start-ups
  • The award for the Best Ecommerce Platform in the Northern Ecommerce Awards
  • A place in Deloitte’s UK Technology Fast 50 Awards for 2020
  • And 7th place in BusinessCloud’s 100 Ecommerce Trailblazers list

On top of the award cabinet filling up, our team also grew. We hired 18 new employees across Sales, Customer Success, and Partnerships, all to better serve ecommerce marketers and our partners. We now have 9,000 thriving brands using LoyaltyLion. And, there are 18 million program members across the world earning points and rewards through our loyalty programs. 

Snipaste 2020 12 04 17 16 48

? New features and integrations

We’re always on the lookout for ways to improve LoyaltyLion and 2020 was no exception. 

We launched eight new integrations, all to help merchants better use our platform to create top-quality customer experiences. They were: 

  1. Glew.io
  2. Redeye
  3. Zaius
  4. Re:amaze
  5. Plobal Apps
  6. Venn Apps
  7. Shopney
  8. Vajro 

? Check out our integrations page to see the other tools and technology LoyaltyLion works with. ?

When it came to big feature updates, two highlights are:

Cross-store Rewards: To help you manage multiple stores, we launched Cross-store Rewards. With it, customers can earn points in one of your Shopify stores and claim them in another. 

The benefit? More traffic and more high-intent customers engaging across your brands. Read more about the feature here.

Screenshot 2020 07 09 At 15.28.39

API update: Back in September, we launched a new API update to LoyaltyLion because your data is important to us. This change means you can now collect more information on how customers’ points have changed over time – and deduce the reasons why. Find out more here

? The best resources

We always want to give you the best resources so you can level-up your brand and differentiate in a crowded ecommerce marketplace. Here’s a hard and fast list of some of our best  resources from this year.

Case studies

Want to know how LoyaltyLion works for brands like yours? Here are the top three case studies we created:

  1. REN Clean Skincare (beauty and cosmetics brand)
  2. Lively (fashion and apparel brand)
  3. Personalised Co (health and wellness brand)
Best Case Studies 2020 1

Or, get this year’s LoyaltyLion Hall of Fame to see examples of 30+ winning loyalty programs (including Vitabiotics, Cupshe and Skinnydip) – you won’t regret it.


This year we’ve treated your screens and ears with a whole load of webinars, online events, and podcasts. Not the same as seeing you in person, but Zoom did the trick! 

Some of the biggest highlights include (p.s all of these are now on-demand)… 

Blog Ctas Ebooks

And of course, we couldn’t talk about online events without mentioning our series of short but sweet webinars – Ecommerce Espresso. We were joined by a wealth of wonderful guests this year and some of our favorites include: 

We’ve also been dropping our one-minute takes on the latest in ecommerce throughout the year. Catch the full E-commentary video series on our YouTube channel

Ebooks, guides, reports and retention reading

Now’s the perfect time to soak up the best ways to generate more revenue in 2021. You’ve acquired new customers this year, you need to put plans in place to re-engage them all year long. Here are our top recommendations to add to your reading list.

Look forward: How to scale your ecommerce business: Register to learn how to bank more revenue in 2021 and to scale your brand at every stage of the customer journey.

Crunch time: six ways to sustain the peak and hit the new year on a high: Pick up the best ways to bring your seasonal customers back in the new year. 

Cheatsheets: How to drive customer loyalty today: Quickly learn the motivators of customer loyalty in 2020 and how you can foster more connections.

Scale success story: Nike’s loyalty program: Learn tips for locking in customer love from the pro. (We’re also analyzing Nike’s program in the new year in a webinar with Nosto – sign up to the webinar now)

Five benefits of a loyalty program: See the opportunity a loyalty program will bring to your brand. 

See you in 2021…

It’s been a year to remember – no doubt about that. As 2021 approaches, we’ve got some exciting things on the horizon we can’t wait to share with you. 

But, before you go, we’ve got a secret for you. 

In January, we’re back for the third year in a row to bring you the biggest and latest trends shaping ecommerce. Registration is open for Accelerate 2021. Sign up and get primed to beat your competition to the post in the new year.

About the author

Mollie Woolnough-Rai

Mollie is a Senior Content Marketing Executive at LoyaltyLion. After graduating from UCL in 2016, she has worked both in-house and at marketing agencies providing expertise in content for both B2B and B2C clients. At LoyaltyLion, Mollie manages our content, making sure our readers get the best quality resources about customer loyalty and retention.

Special thanks to our friends at LoyaltyLion for their insights on this topic.
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