If you love making music, it’s one of the most fulfilling ways to earn a living. Whether it’s your full-time job or a lucrative side-gig, selling music is a great way to make money doing something you love.
But what if the money’s not there? Selling your music doesn’t come with any guarantees. For a lot of musicians, the siren song of a profitable music career just isn’t worth the risk.
So how do you reduce that risk? Or even eliminate it altogether?
Making money from music isn’t easy, but it’s not impossible. By setting up diversified, automated revenue streams, musicians in 2020 are able to reduce the risk and take a chance on their dream career.
Wondering what that entails? You’ve come to the right place.
Ways to monetize your music
- Earn streaming royalties through digital distribution
- Make money playing gigs
- Sell band merchandise online
- Collaborate with brands and other musicians
- Sell beats and samples
In the early stages of your music career, it’s crucial to have multiple revenue streams. Without the backing of a major record label, any single stream is unlikely to generate enough income for you to earn a living.
But operating together, a number of (mostly) automated revenue streams can help you mitigate risk and focus on making music, rather than selling it.
Let’s go over the most common revenue streams artists use to monetize their music:
1. Earn streaming royalties through digital distribution
It’s important here to understand the difference between a streaming service and a distribution network.
- A streaming service is a platform people use to listen to music. The most popular are Spotify and Apple Music.
- A distribution network distributes and collects royalties from those streaming services.
Musicians don’t really have a choice when it comes to streaming services. Not even the biggest artists in the world are protected from backlash when removing their music from popular streaming platforms.
It’s important that you stream your work on Spotify and Apple Music, the two largest, most globally available services. Other popular streaming services include Google Play, Amazon Music, and YouTube Music—plus genre-specific streaming services like BeatPort and JunoDownload, both of which cater to electronic music producers and fans.
How to find and select the right distribution network
Most distribution networks are able to send your music to all major streaming platforms, so this isn’t a major concern. However, there are significant differences in what services distribution networks offer, their pricing, and their royalty payments that are important to consider when you’re looking for your distribution service.
Let's go over some of the more common distribution networks.
Price: Plans start at $4/month
Pros: Provides access to all major streaming services and pays 100% of streaming royalties to the artist, making it one of the less expensive options.
Cons: Intrusive ads for Landr’s flagship product—its mastering software—can become irritating, especially if you’re an experienced producer and have no use for the product.
Price: Plans start at $9.99/year for each single
Pros: Includes a suite of tools to help artists prepare, promote, and sell their music. Also pays 100% of streaming royalties to the artist.
Cons: Confusing pricing structure. Since you’re charged on a per-song, per-year basis, there’s a higher risk of paying out more than you take in.
3. CD Baby
Price: Plans start at $9.95/year for each single
Cons: Pays a lower percentage of streaming royalties—91%—to the artist than other services.
Pros: Most affordable. Very easy to use, and great for smaller artists. Amuse also doubles as a record label, offering a chance of being discovered. Pays 100% of streaming royalties to the artist.
Cons: Only works via a mobile app with no desktop version. Features are very limited compared to other services.
2. Make money playing gigs
Playing live is one of the most profitable ways for musicians to make money. While the internet has made it possible to live stream music performances, there’s nothing that quite matches seeing one of your favorite artists perform in person.
How to find paid gigs for musicians
Playing live is not only a good way to generate income, but also one of the best ways to build an audience. Gig fans always win out over social media fans in terms of how valuable they are to your music career, since they’ve proven themselves willing to pay money to watch live music.
Let’s go over what you need to know to find a paid gig:
Finding Local Venues
Assuming you haven’t bought a tour bus yet, you’ll need to find good local venues to play if you want to build an audience of real live music fans. One way of doing this is through gig-booking apps and websites like ReverbNation Gig Finder.
Gig-booking sites and platforms are more accessible, which means many of the shows tend to be corporate events targeted toward a broader audience. These performances can be very lucrative, but keep in mind that they’re less valuable in terms of building a sustainable audience.
Thinking long term, you want to build relationships with local venues in your “scene.” This is where your networking skills will come in handy. Start small and find venues that are open to new acts.
Creating an electronic press kit
When you start reaching out to venues, there’s a chance they may ask for an electronic press kit (sometimes called an “EPK,” “promotional package,” or simply “press kit”).
An EPK is a digital collection of documents, videos, images, and, of course, your music. Venues use EPK’s to get a quick overview of your “brand.” You can create a press kit using design tools like Canvaa, Adobe Spark, or the PressKitHero.
What to include in your electronic press kit
- Links to your songs on Spotify and Apple Music
- Professional, high-resolution photography
- Links to your social media profiles
- A brief bio of your band—similar to an About Us page
- Music videos, if you have them, or any other media
- Press quotes or reviews
- Contact information
3. Sell band merchandise online
Selling band merchandise is one of the best ways to make extra money while working as a musician. With a fully automated merch store, you can generate income without taking any time away from writing and performing music.
How to sell band merch online
With Shopify and print on demand, you can set up a fully automated merchandise store in minutes. Start by deciding what products you want to sell. T-shirts are a must for bands, but print-on-demand companies offer a wide range of products, from water bottles to canvas bags to home decor products like pillows.
Create your designs: If you know how to design a logo, it’s easy to create a variety of unique designs for your band that can be printed on merchandise.
Automate with a print-on-demand app: With print-on-demand apps, you can outsource the manufacturing, shipping, and logistics to a third-party company. Print-on-demand companies are paid a percentage of your sales, so you don’t need to pay for products until they’re sold.
This means that once you’ve set-up your store and products, you don’t have to do anything else. The print-on-demand company handles printing and shipping and is paid via a cut of your sales.
5. Collaborate with brands and other musicians
A lot of musicians make extra money through side hustles. There are a number of ways to make money through collaboration, depending on what kind of music you make and your specific music skills.
Freelance sites like Upwork, Freelancer, and Twine have postings for vocalists, producers, and skilled instrumentalists. There are also a number of apps and platforms available for finding other musicians to collaborate with. Examples include Jambro, ProCollabs, AirGigs, Vampr, SoundBetter, Kompoz, Blend, Vocalizr, Melboss and Audui.
4. Selling beats and samples
If you’re a producer, one common way to make money is by selling samples and beats. For some producers, this can even become their primary form of income. Selling samples and beats allows you to spend work hours making music, which is the primary benefit.
What to know about selling your beats online
- Mixing and mastering. Performers purchasing your beats will expect a level of technical quality. If you’ve never produced beats before, it’s not something you can pick up in an afternoon.
- Licensing. When performers purchase beats from you, they’re actually purchasing a license to use that beat in their music. There are many types of licenses, so make sure you understand what rights you’re giving up when selling your beat.
- Marketing. There are a ton of places to find beats to license, but performers tend to be very picky about what they’re looking for. This means that successfully selling beats online will be very dependent on your ability to find a niche and build a reputation on social media.
Not all musicians are after global superstardom. For some, training the next generation of artists is a bigger accomplishment than playing the Super Bowl half-time show.
If you’re interested in training others, LectureOwl is a great place to apply to be a private music teacher. You can also create a music course on a number of online learning platforms.
Where to find teaching jobs for musicians
How to get started with music marketing
Playing shows and selling merch is all well and good, but you can’t make money from it if you don’t have an audience. That’s why understanding how to market your music is just as important as the ways you profit from it.
Let’s go over the essentials of marketing your music online.
1. Build a social media following
It’s important to make it easy for fans and venues to find you online. While streaming services are great for linking your music, a profile on Spotify isn’t enough to build an audience. This is why your social profile is so important.
If you’re just starting out, focus on growing your audience on social media. Then you can switch your focus to getting them out for shows.
Tips for building a social media audience for musicians
There’s a lot to cover if you want to take a deep dive into social media marketing strategy, but in general, there are a couple of things to keep in mind as you’re building your profiles:
- Focus on building your audience over driving ticket and merch sales
- Keep your followers updated about new merch and live shows but, more importantly, keep them updated about you
- Show off your talent by posting new songs or works in progress or performing via live stream
- Engage with other musicians, brands, and bloggers in your scene by tagging them, commenting on their posts, and following their profiles
- Make interacting with your fans a priority—building personal connections with your audience will do more for brand awareness than anything else
2. Submit your work to music blogs
Music blogs exist for all kinds of genres and are a great way to target a specific niche. They can also be local, which is additionally good for finding fans who will come to your shows.
Tips for submitting your work to music blogs
Many music blogs allow open submissions, but keep in mind that any blog with open submissions needs to wade through a lot of bad ones. This means you need to stand out.
- Choose the right blog. Music blogs can cater to specific genres, so make sure you’ve familiarized yourself with the blog and that your music is a good fit.
- Follow the submission guidelines closely. Many blogs use automated systems that will filter out your submission if it doesn’t adhere to specifics.
- Include contact details. The more work the blog has to do to find you the less likely they will be to follow up.
Have your electronic press kit ready. You may be asked to attach this in your initial submission or in follow-up correspondence, so have it ready.
List of music blogs that accept submissions
There are lots of blogs that accept open submissions from unsigned artists, but we’ve put together a list of some of the more popular ones. Keep in mind that many music blogs are genre-specific, so not every blog on this list will be a good fit for your music.
- A&R Factory
- Xune Mag
- Aquarium Drunkard
- Kings of A&R
- Metal Injection
- IndiePulse Music
3. Get on streaming playlists
Many streaming services offer playlists to users or algorithmic recommendations. Each service operates differently, so optimizing for specific streaming services may come with its own set of rules.
Since Apple Music and Spotify are the two most popular streaming services, they offer a higher degree of reach, so they’re the most important ones to optimize for.
How to get your music on Spotify playlists
Spotify has a suite of tools available to help artists optimize their profiles for the platform. Start by claiming your profile. From there, you’ll be eligible for Spotify’s algorithmic playlists.
While there’s no guarantee that you’ll show up in people’s feeds, over time, as more listeners subscribe and save your music, you’ll become more likely to be seen.
Spotify’s algorithm evaluates your music based on your profile activity and its users’ activity on your profile.
- Release music often. Spotify values activity on your profile, so releasing music more frequently will increase your chances of appearing in playlists.
- Create your own playlists and include your music. Spotify allows any user to create playlists that are available to any other user of the platform. The more user-created playlists you’re on, the more likely you’ll be to appear in automated playlists.
- Ask friends to include your music on their playlists. This will also look good to Spotify’s algorithm.
- Link to your music on Spotify from your website and social accounts. Links to songs from external sources are considered high value by Spotify’s algorithm.
- Make good music. Easier said than done, but ultimately you won’t show up on people’s playlists if your music isn’t worth listening to.
4. Use visual content like music videos
Music videos are always a great promotional tool for music. There are plenty of ways to go about creating video content but, for musicians specifically, there are a couple of things to keep in mind:
Start with a strong video idea. If you’re envisioning your band playing in an empty warehouse, it might help to restart the brainstorming process.
Prioritize uniqueness over professionalism. Your video needs to grab attention. Working with a full professional production team can get expensive quickly and doesn’t guarantee any social media views. A cheap but interesting music video is far more likely to go viral than an expensive boring one.
Start making money with your music
For musicians in the 2020s, it’s rare to collect revenue from a single source. Being able to fund your music career is about constructing a system of diverse revenue streams that are easily manageable so you can focus on what’s most important: making music.
Managing risk is all about how well you diversify. Dumping tons of money into your music career isn’t going to pay off if you don’t have enough revenue streams. But by understanding how you create those protective streams, you can focus on the most important thing: making kickass music.
This article originally appeared in the Shopify blog and has been published here with permission.