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Marketing Influencers Roundup: What They Had To Say?6 min read

marketing-influencers-roundup:-what-they-had-to-say?

Analysis, Content Marketing

PostFunnel brings you the best Relationship Marketing related posts, tweets, podcasts, and videos we stumbled upon in recent weeks. Stay tuned for more

Nitsan Peled
February 10 2020

Are you still sticking to your New Year’s Resolutions from a few weeks ago? Huh. Didn’t think so. Neither are we. Besides one: Try new stuff here on PostFunnel.com.

In other words, on top of giving you hundreds of insightful articles a year encompassing everything CRM (for B2C. Not to be confused with the sales-solution by the same name) – we want to become more of a one-stop for CRM people.

So, last month we soft-launched our B2CRM News series, where we bring more timely items with a pinch of analysis. You’ll hear more about that in the future.

And with this article, we want to start a tradition where we curate for you some of the best CRM-related content we’ve stumbled upon across the web in recent weeks.

Every once in a whilewe’ll post a new list for you so that you never miss any of the goodies we come acrossWe love making it easier for you to be better at yours! We also get paid for doing this, so…

Let’s begin?

1. Neil Patel
Founder of Crazy Egg, KISSmetrics and Hello Bar. You know who Neil Patel is.

The Highlight:
We start with some basics. And in the post below, Patel shares with his almost 1M (!) FB followers some basic techniques to create email lists. Have a listen and take some notes!

2. Kim Garst
A Forbes Top 10 Social Media Influencer with more than 600K followers on Twitter. 

The Highlight:
She’s the one who once said that “Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!”

In this recent blog post, she shares 2020 social media trends as she sees them.

3. Joe Pulizzi
Author, podcaster, marketing speaker and entrepreneur. We believe there’s a good chance you know who Joe Pulizzi is, too… 

The Highlight:
First, you can check out the latest episode of The Marketing Book podcast – where Douglas Burdett hosts Mr. Pulizzi for the 4th time! In all three previous episodes the conversation was about a marketing/business book by Joe. This time around? They talk about his book “The Will to Die”. Which is not about marketing. But maybe could be… anyhow, broaden our marketing horizons is always a good idea! 

Additionally, for a more CRMrelated note, we got you this little nugget from his Twitter account.

To be unique in your content creation, keep your audience in mind at all times. I visualized one person (as the key reader) and it worked out well. #CMWorld

— Joe Pulizzi (@JoePulizzi) January 7, 2020

4. Jason Goldberg
Chief Commerce Strategy Officer at Publicis; Host of Jason & Scot E-commerce Podcast; Digital commerce SME; editor of retailgeek.com.

The Highlight:
Like many others, including some of our own best people, Jason attended NRF last month, and following his updates from this enormously important retail conference was very insightful.

We especially liked this insight:

Every time I accidentally click on an ad, while trying to read an article on my mobile phone, I’m reminded that we are still in the “digital stone age.” Everyone talks about putting the customer at the center, while their whole business model relies on #darkpatterns

— Jason Goldberg (@retailgeek) January 11, 2020

5. Retail Dive
A site that provides in-depth journalism and insight into the most impactful news and trends shaping retail.

The Highlight:
Recommended also by the same Jason from #4 above, RD predicted the 10 retail trends to watch in 2020 – from the evolution of pure-play e-commerce (“Pure-play retail is less “pure”) to the purpose of brick and mortar and more. Including some possible issues for Amazon.

Check it out here,  and follow them on Twitter.

6. Venkatesh C.R.
Influencer Marketing Expert and Entrepreneur (Dot Com Infoway – DCI)

The Highlight:
Last month, VCR (yes, these are his initials. So old school) published an awesome infographic (aren’t they all awesome?) on Business2Community – titles INFLUENCER MARKETING TRENDS 2020.

One especially interesting insight we picked up was that according to VCR, influencers with 250-10K followers provide maximum engagement and authenticity. In other words, bigger isn’t always necessarily better.

He also points out the while TikTok still isn’t a top5 platform in the influencer game, it’s growing so quick it just might crack it pretty soon.

Find it all here.

6. Sourcing Journal
A global resource for news and information tailored for apparel and textile executives working on the supply chain side of the business.

The Highlight:
The story of how Macy’s design pilot saved $19 million, and how it’s hoping to scale that sourcing success.

From the article: “One design pilot resulted in $19 million in savings, including $6.3 million in sweaters and $6.4 million in cut-and-sew knits. The strategy also reduced the reorder cycle time and bolstered Macy’s ability to produce goods closer to trend, Mullahy said.”

Find it here. It’ll require you to subscribe (they have a free version that includes 5 articles a month. Make this one of these five).

7. Forrester Research
A market research company that provides advice on the existing and potential impact of technology, to its clients and the public.

The Highlight:
And now, for something a bit of a downer… but hey – sometimes that’s just what reality is. And we gotta face it. “Marketers, you might hate abiding by new data restrictions,” says Senior Analyst, Tina Moffett, “but doing nothing isn’t an option either”. Damn.

Find her analysis here.

8. Sean Ellis
Author of Hacking Growth. Coined the term “growth hacking” after using it in the early days to ignite breakout growth for Dropbox, Eventbrite, LogMeIn, and Lookout.

The Highlight:
A bit of an older piece, but we think TransferWire is a great service and love the insights in this article so much, we had to include it here too.

“Getting our customers to trust us was hard, getting our customers to trust their friends was easier,” is an understanding every marketer should live by.

This, and more, here.

9. Daymond John
Founder of FUBU, star of ABC’s Shark Tank.

The Highlight:

We enjoyed his take on influencers, which will also help you filter the ones you want to work with.

Everybody wants to be an influencer.

But do you know what or who you’re even ”influencing?”

Don’t go out and try to be the next big thing on Instagram. Go out and make sure you’re adding VALUE to your audience. pic.twitter.com/aCwZtwBTIU

— Daymond John (@TheSharkDaymond) January 24, 2020

10. More from Daymond John

The Second Highlight:

But we also really loved it when he shared the next video, from ex-professional basketball player Jay Williams, telling a story about the late Kobe Bryant. It’s not an anecdote about CRM. It’s about work. About an approach towards life. We can all learn something from it.

I always loved this story from @RealJayWilliams about #KobeBryant.

He will continue to stay an inspiration and an example of what determination and hard work can do. https://t.co/rcvtWCdfoW

— Daymond John (@TheSharkDaymond) January 27, 2020

Nitsan Peled

Before becoming PostFunnel’s Editor-in-Chief, Nitsan was an editorial consultant for engagement, audience development, and social media teams in NY and London. Much better way to spend his time than following West Ham United so passionately. Yet he persists.

This article was originally published by our friends at PostFunnel.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.