The average ecommerce business has a gross profit margin of 41.5%, according to NYU Stern School of Business. Despite this, up to 90% of new ecommerce businesses fail. This is usually because the entrepreneurs behind them are not marketing their startups effectively. So, if you dream of running a successful ecommerce company, make sure you follow these top marketing tips.
Optimize your visual content
Research has found that the human brain processes visual information up to 60,000 times faster than written content. Visual content is also practical because it grabs people’s attention, gets people talking, increases engagement, and is more memorable. Being memorable is particularly important for an ecommerce startup. There are around 9.5 million ecommerce sites in the U.S. You need to make sure that yours stands out and that people think of you when they’re wanting to shop online. You'll do just that by using interesting visual content that captivates people, such as infographics, videos, GIFs, memes, and screenshots.
Showcase your customer reviews
95% of shoppers hunt for customer reviews before committing to buying a product from a business. As a new business, you might think that getting reviews for your business is tricky, but there are ways it can be done. An excellent way to start is with an easy star-rating system. All customers have to do is click a button to leave their feedback. To get more detailed reviews, consider asking customers for them via an email marketing campaign. Important things to remember when setting this up is to personalize it, time the email right, make it easy, and offer an incentive. Getting these reviews is important to show that your ecommerce business is reputable. A marketing email campaign like this will also help you increase sales and customer retention. You’re sure to see a good return on investment (ROI). Once you’ve got the reviews, highlight them on your ecommerce site, social media, and customer emails.
Get Social
You own an online business, so it needs to feature online as much as possible. This includes being active on social media channels. Facebook is the most commonly used social media platform, so make sure you have a presence. Social media is a great way to interact with existing customers, attract new ones, market your products and your business, and deal with issues before they become full-blown complaints. Statistics show that 87% of online shoppers trawl through social media before making a purchase online. They want to see what the brand represents, good customer service, and reviews. They also want to be able to compare their product choices and get more information on items. As you can see, social media is a powerful marketing tool that your ecommerce startup must have to succeed.
All ecommerce startups can become big successes and make a lot of money. But to do this, you need to market it correctly. These handy tips should help you get your ecommerce startup recognized and appeal to as many consumers as possible.
