Key Takeaways
- Increase your profit by focusing on reselling specific, in-demand marketing textbooks from college reading lists.
- Compare offers from multiple buyback companies using a website like CampusBooks to find the best price quickly.
- Help other students by making popular and expensive marketing textbooks available at a lower cost.
- Learn why certain textbooks are valuable because they teach marketing through real-world decision-making.
No business can run in the modern age without a successful marketing department, so marketing is one of the most popular majors at business schools worldwide.
Effective marketing can increase both a company’s reach and influence and its profit margins. It is due to this that many marketing textbooks that are used during study are in high demand. Once you have used your textbook for your studies, many can be sold at a high cost – allowing you to clear some space on your shelf if you don’t need them anymore while making some money at the same time. But with so many marketing textbooks on the market, which ones are worth reselling? We’ve done the research for you – look at our list of five marketing textbooks worth reselling this year. Each marketing textbook on our list is often noted on college and university reading lists, so they are in high demand.
5 Marketing Textbooks Worth Reselling
1. Marketing: Real People, Real Choices 10th Edition
This textbook is often seen as the first of its kind – it does not look at marketing through a theoretical or case study perspective but instead at real-life marketing decisions through the eyes of real people from some of the world’s leading companies. It accurately documents the decisions being made and the impact that these decisions have on the company. In addition, it discusses how to create their marketing plan using the concepts they are learning in an educational environment. Due to its unique perspective, the book is great to sell after using it.
2. Integrated Advertising, Promotion, and Marketing Communications
This textbook helps students effectively communicate and market in the modern world. It covers several different marketing techniques, including social media, mobile messaging, blogs, and promotions, and discusses how these effectively target consumers. Within each chapter of the book, there are tools that readers can implement to apply their learning to real-world experiences they will have in the marketing world.
3. Marketing Management 16th Edition
Students need a text that represents the latest marketing theory and practices to gain a competitive advantage in an always-evolving industry. To set itself apart from all other marketing management textbooks, Marketing Management employs a managerial orientation, an analytical methodology, a multidisciplinary perspective, and balanced coverage. As a result, the 16th Edition’s breadth of information is unmatched, and it includes up-to-date examples that reflect the most recent changes in the market – preparing those for entering the marketing workforce.
4. Global Marketing
This textbook is a wealth of knowledge for those focusing on global marketing. It covers global marketing concepts, the global business environment, and strategic approaches to global business. It contains real-life examples of when these strategies have been implemented, questions to be asked, and details of global marketing concerns and issues. This edition contains all the vital information of previous editions, with new case studies that reflect the changing geopolitical picture. The book can be used as a guide to marketing as it contains many conceptual and analytical tools that can be used in the real-life experiences of those looking to jump into a marketing career with a global company.
5. Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition
Technology is constantly improving and adapting, and in recent years, we have seen some key changes in how we communicate in business. Due to this, this integrated marketing communications guide is vital for understanding the new changes in communications. The textbook discusses advertising and promotion through communications and embeds real-life examples to help readers understand the content. On top of this, the textbook views the field of advertising and promotion from many different viewpoints – from an ethical perspective and a social media perspective. This textbook is excellent in helping marketing students understand the role that marketing plays in a business, so it is often searched for online.
Where to Resell Textbooks
The most well-known platform for reselling textbooks is Amazon, where you can list your products for others to buy. To track your sales, the items you have in stock, and the fees you pay to Amazon, they also provide the Amazon Seller app, which can be downloaded from the app store. Amazon can handle product shipments, refunds, and customer support concerns.
While Amazon is a good place to start, other sites like eBay and Craigslist allow you to sell your textbooks. In addition, consider using websites like Paperbackswap, Abebooks, and Powell’s Books, as these only sell books, meaning that all visitors to the site are looking for them. You should always compare pricing to sell your books for the most profit.
CampusBooks is a great option if you don’t want to sell your books directly on Amazon and prefer selling to a buyback company instead. The website compares offers from many trusted book buyback sites, so you can see which one pays the most. Just enter the ISBN or scan the book’s barcode to check prices. Once you see your options, you can choose the company that works best for you. This process is usually fast and simple, but the price might be a little lower than selling directly to another person.
Final Thoughts
Effective marketing is necessary for any business, and there are thousands of books out there looking to pass on advice. Therefore, reselling the books after you use them will allow you to gain back some of the money that you spent on them in the first place. In addition, many marketing books are so popular that they sell online for a high cost, allowing you to make a profit. We hope our list of five marketing textbooks worth reselling will help you get started.
Frequently Asked Questions
Why are marketing textbooks worth reselling?
Marketing is a very popular major, which creates a consistent high demand for required textbooks. Because these books are often expensive to buy new, students actively search for used copies, allowing you to recover some of your costs or even make a profit.
What makes a marketing textbook more valuable for resale?
Textbooks that are frequently included on college reading lists, like ‘Marketing Management 16th Edition,’ hold their value well. Books that offer a unique perspective, such as focusing on real-world case studies or the latest digital communication trends, are also highly sought after.
Where is the best place to sell my used textbooks?
While Amazon is a popular choice for selling directly to buyers, you should also consider book-specific sites like Abebooks or Powell’s Books. For a simpler process, you can use a buyback comparison service like CampusBooks to see offers from many companies at once.
How can I find the current resale price for my textbook?
The easiest way to check the current value is to enter the book’s ISBN number into a platform like Amazon or a buyback comparison site. This will show you what other sellers are asking and what buyback companies are currently offering for that specific edition.
Is it better to sell directly to another student or use a buyback company?
Selling directly to another person may get you a higher price, but it requires more effort in listing, shipping, and handling inquiries. Using a buyback company is often faster and simpler, though the payment might be slightly lower. The best choice depends on whether you value time or profit more.
What makes the ‘Marketing: Real People, Real Choices’ textbook special?
This textbook is unique because it teaches marketing concepts by examining the actual decisions made by people in leading companies. This practical, real-world approach is different from traditional theory-based texts, making it very popular among students and valuable for resale.
Why is it important to sell the correct edition of a textbook?
Professors almost always require the most recent edition for their courses. An older edition will have a much lower resale value because it may lack updated information and case studies. Always check the edition number when listing your book for sale.
Do textbooks on global or digital marketing sell well?
Yes, textbooks covering specialized topics like ‘Global Marketing’ or ‘Integrated Advertising, Promotion, and Marketing Communications’ are in high demand. These subjects are very relevant to the modern business world, and students need the latest information and case studies to prepare for their careers.
What is a Data Transfer Agreement (DTA) mentioned in some business texts?
While not in the main article, some advanced marketing texts discuss a Data Transfer Agreement or DTA. It is a formal contract that outlines the rules and responsibilities for exchanging data between organizations, a key concept in data-driven marketing and compliance.
Besides making money, what are other benefits of reselling textbooks?
Reselling your used textbooks is an environmentally friendly practice that gives the book a second life. It also helps fellow students by making expensive educational materials more affordable and accessible, contributing to a supportive academic community.
