Coupons for new subscribers, VIP customers, seasonal events, orders over a certain dollar amount… You get the idea. Love them or hate them, coupons are a huge part of the ecommerce industry.
Here’s the thing about coupons, though: there may not be a right way and a wrong way to offer them, but there’s definitely a good way and a better way.
So whether you’re revealing a coupon code in a popup “thank you” page, or sending one via email or text, you need to ask yourself: “Which type of coupon code should I use?”
Actually, you only have two options to choose from: master codes and unique codes. So what’s the difference?
If you’re just starting out, you may not know the difference between these two coupon types.
So here’s a simple breakdown of what each type of code actually means:
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Now that we have a pretty good idea of what master codes and unique codes are, the next logical question is: Which one should you use? Before we get to the answer, let’s get a couple of things out of the way.
First of all, a lot of ecommerce operators worry that customers may have trouble remembering a unique code. “After all,” they may say, “isn’t a master code easier on the customer? They just have to plug in a simple word or phrase and bam! they get their discount.”
But think about the reality of ecommerce marketing today…
Isn’t it true that coupon codes are almost always sent to customers via email or text? If they forget their code, it only takes a few extra seconds to pull up their inbox or their messaging app and find it. Even (accidentally) deleted emails can be accessed within 30 days on most email clients!
Secondly, some store owners feel that it takes less work to send out one master code for everyone than it does to create a unique code for each customer.
In reality, it doesn’t take that much more work. You just have to set up your unique code parameters inside Privy, and they’ll work across all of your popups, emails, and text messages. And if you want to set an expiration date for your codes, you can do that, too.
You should absolutely use unique codes instead of master codes as your go-to option. Here’s why we say that:
When it’s all said and done, using a master code won’t kill your business. It may bring in a lot of customers.
But if you really want to maximize your profits and attract more traffic to your site, then unique codes are the way to go.
So make the switch to unique coupon codes as soon as possible.
If you have an ecommerce store, you probably have a lot of different coupon codes floating around.
Master Coupon Codes vs. Unique Coupon Codes
Which Type of Coupon Code Should You Use?
Topics:
Website Conversion