A worldwide e-commerce platform like Shopify can help business owners. It is the ideal platform for beginners and those looking to grow or manage their businesses. The platform allows anybody to establish an online shop and sell their goods or products. Through Shopify, you can get various services as an online retailer, including payments, shipping, marketing, and customer engagement elements.
At Shopify, emails for marketing are considered an easy and effective way to drive sales, eventually leading to maximized profits. However, to attain your goal of profit maximization, you must employ the best and most lasting strategies. In this article, we will guide you on how to achieve that.
Start with a Healthy Email List
Knowing your target audience will help you build a healthy email list. It is a collection of email addresses from the people you wish to be in touch with. It is always better to create one yourself and not buy. A bought email list can lead to sending people emails they have no consent to. That is bad for business since it can lead to low open rates, hurt your IP reputation, and more spam emails.
You can create a healthy email list using anything that entices your audience to give you their email address. This is always the first step to building engagement.
Improve Email Structure and Deliverability
How you structure and deliver your email impacts how you maximize your Shopify profits. These two aspects influence someone to read or trash your email. Deliverability is about context, and it can be affected by the content of your email and how creative you are. Keep your emails brief and straight to the point. Avoid jargon use or anything that makes reading difficult.
Your emails must be of considerable length. Very long emails will only be ignored. Additionally, optimize the email’s pattern for efficiency, such as using an F-shaped reading pattern to simplify skimming. Have clear Call to Action boxes and texts and make them stand out and compelling enough.
Use Personalized and Segmented Emails
People are more likely to open an email with a personalized subject than one that is not. Everyone wants a promotion that matches their interest. Personalized emails also tend to get higher transaction rates. Most online consumers now want personalized emails that feel like they were written relevantly just for them. Spending time tweaking and personalizing emails will help grow your sales leads database faster.
On the other hand, segmentation is about grouping email subscribers into segments using a particular criterion. It can be anything from gender, interests, purchasing history, website activity, and more. With segmentation, you create specific content and steer away from sending one message to everybody.
Personalization and segmentation boost interaction, which eventually translates to a boost in profits.
Even though marketing emails are typically created and edited on desktop computers, you need to think about how they will appear on mobile devices or tablets. The two are highly used platforms, and they account significantly for the number of opened emails. Therefore, choose responsive design templates that serve users across all devices to boost traffic and maximize profit generation through improved conversion and click-through rates.
Have Share Options for Distribution
Readers can forward emails, but it is easier to prompt them to share your products using share buttons and options. Social media sharing can go a long way in helping you generate profits. Consider having Facebook, Twitter, LinkedIn, and Instagram share buttons and enable relevant URL links. These methods can get you new audiences and even convert them into buyers or subscribers.
Use Analytics to Assess Your Email Marketing Strategy
You can maximize your Shopify profits by taking advantage of analytics. Analytics depict how your business is doing. They will help and guide you with data-driven decisions. They allow you to compare various email marketing metrics like open, click-through, conversion, and unsubscribe rates. You can then compare these metrics periodically for necessary changes and improvements.
You must know what type of email to send to your customers and at what frequency. That is where automation comes in. Automation will help you with personalization as determined by your business’ needs and user behavior. It will take care of emails meant for welcoming new customers or subscribers, special occasions, business transactions, website actions, and so on. Automation increases engagement which is critical for maximizing profits.
We have highlighted the best email marketing strategies that will help you connect more with your customers to grow your business on Shopify. Email marketing is all about tactics, and it is an evolving process. Therefore, use the recommended practices to build a profitable email marketing forum on Shopify.