DTC brands are heavily dependent on paid media to acquire customers and penetrate new markets. However, they often lack profitability and end up in a constant cycle of buying new customers.
As paid media is driving up customer acquisition costs, it’s making it more and more necessary for businesses to look for new avenues to get their message out there.
Learn what DNVB brands are doing to lower acquisition costs and discover how you can invest in retention marketing strategies with a healthy ROI.
This article originally appeared in the Recart blog and has been published here with permission.