Acquisition

Is Micro-Influencer Marketing Right for Your Shopify Store?

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Influencer marketing has grown in popularity thanks to Instagram, but you don’t have to have millions of followers (or dollars) to cash in on this trend.

Micro-influencer marketing is the next big thing, and brands like Banana Republic and Daniel Wellington have been able to execute successful marketing campaigns by tapping into micro-influencers on Instagram.

But what exactly is micro-influencer marketing? How much does it cost, and is it the right fit for your Shopify business?

What is a Micro-Influencer?

A micro-influencer is a person who has significant, but not massive, social media following. They normally have between 1,000 and 100,000 followers, but the exact number of followers will vary depending on who you talk to.

While Instagram influencers have attained a sort of “celebrity status,” micro-influencers are more like everyday consumers, so they tend to be very relatable and trustworthy.

Instagram influencers with hundreds of thousands of followers often lead lives that aren’t exactly “normal,” and their feed can look like an aspirational lifestyle (and the products that come with that).

Compare that to someone with 5,000 – 15,000 Instagram followers, who most likely isn’t paying their rent from cashing in on Instagram sponsorships. If a micro-influencer was to recommend a product, it can come across more like a trusted recommendation from a friend, instead of a celebrity endorsement.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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