New from Hive: Pre-built Email Journeys and Magento Integration


We have two new exciting updates to share that will make it easier for you to create email automations and expand your ability to sync data with Hive. Let’s get into the details!

Pre-Built Email Journeys

We know that email automations are some of the most effective emails because they’re based on customer behavior and send at exactly the right time. So why doesn’t every brand use them? When you’re first setting up a new ESP, it can be confusing to know what trigger to use, what time delay works best, or how to format your templates. That’s where pre-built email journeys come in.

Pre-built email journeys let you set up high-converting email automations in just a few clicks. All you need to do is configure the steps, swap in a template, and set it live! If you’re not sure what your template should include, each pre-built journey has an example template with the corresponding content blocks and tips to make an engaging template.

Hive’s pre-built email journeys include:

  • Welcome
  • New Customer
  • Thank You
  • Simple Abandoned Cart
  • Advanced Abandoned Cart
  • Events Abandoned Cart
  • Browse Abandonment
  • Repeat Customer Thank You
  • Customer Winback
  • Email Engagement Winback
  • Happy Birthday

Don’t see pre-built journeys when you click ‘+New Email Journey’ in Hive? Make sure you have an ecommerce or events platform connected.

Integrate Hive with Magento

As an ecommerce brand, it’s super important for you to have the most up-to-date data in your email marketing CRM, so you can segment your customers and send personalized emails. That’s why we’re excited to let you know that the long-awaited Hive Magento integration is here! Now you can connect your Magento store to Hive to automatically sync your customer data, track and segment customers by purchase history, email customers with campaigns and journeys, and dynamically insert products into email templates.

Learn how to set up the Magento integration in your Hive account here.

Wrap Up

We hope this update helps you more easily set up email journeys that convert for your brand. And if your ecommerce store is on Magento, we look forward to working with you to sell more with email!

This article originally appeared in the blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

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