Today, we do a huge number of our daily activities through our mobile devices – from communicating with our friends and ordering food, to playing games and scanning social media. It’s not surprising, therefore, that mobile apps have become the norm for businesses looking to reach out to shoppers on a personal level.
By 2019, the mobile revenue in ecommerce increased by 80%, making mobile shoppers 21% of all ecommerce sales. However, 71% of those customers churn within three months. So how can you increase retention on your mobile app to boost your longer-term revenue and relationships?
Google’s recent research showed that 24% of mobile apps are used only once. When shoppers were asked what made them return to the app after initially uninstalling, it was found out that discounts, bonus offers, and benefits are the main reasons to return and reinstall. The research also revealed that most shoppers use mobile apps to check orders, scout out offers and review their loyalty status.
That’s why we’re so excited to announce our new integration with Plobal Apps – a turnkey solution helping merchants to harness the power of mobile commerce.
By using LoyaltyLion and Plobal Apps together, you can award shoppers points for the actions they complete on your mobile app, and allow them to seamlessly redeem their rewards during checkout. This approach to retention will help you to boost mobile engagement and drive revenue in the long-term.
So how can you make the most of this integration?
👉 Award your shoppers with loyalty points to enhance engagement
Our research showed that 79% of shoppers are motivated to be loyal by the feeling of earning points they can benefit from at a later date. Award your customers with points for any activity performed on your app to encourage them to engage and take desired actions – for example, following you on social media.
You can award points for:
- Making a purchase
- Creating an account
- Signing up to your newsletter
- Writing a review
- Visiting your mobile store and much more.
Your mobile shoppers can directly see the ways to earn points and any available rewards they have earned through a streamlined pop-up while they are on the app.
91% of shoppers find push-notifications within the mobile apps valuable if the notifications are about things that benefit them, such as discounts or delivery updates. With this in mind, consider how you can send push-notifications about exclusive benefits that your shoppers can unlock if they repeat purchase. This will help you to encourage engagement and get your customers back for the next shop sooner.
👉 Give your shoppers a reason to return to your mobile store
78% of shoppers want to access and redeem their rewards instantly. To provide a seamless loyalty experience, enable your mobile shoppers to redeem their rewards while they are making a purchase on your app.
LoyaltyLion research showed that the feeling of working towards a goal or reward makes 74% of customers loyal. We also know that customers who redeem the rewards they have earned have a higher customer lifetime value than those who don’t. Allow your customers to unlock bigger and better rewards with each purchase they make, so that they continue to engage with your program and they are more likely to redeem their hard-earned rewards. For example, you can offer a $10 voucher when they collect 500 points and a $25 voucher when they collect 1000 points. Through this approach, you can use your mobile app to drive reward redemption and increase your customers’ lifetime value.
🚀 Boost your retention and mobile revenue
By offering your shoppers exclusive benefits and a seamless loyalty experience across every channel they shop on, you can build customer relationships that last a lifetime. As your mobile app provides you direct access to each and every shopper, you can collect much deeper data that helps you to understand their individual buying behavior. As a result, by using your loyalty and mobile data together, you can create highly targeted campaigns to boost your sales still further. After all, a small lift of 5% in retention can increase profits by up to 85%.
This article originally appeared in the LoyaltyLion blog and has been published here with permission.