New Month, New Features: 3 Updates to Improve your Hive Experience


The Hive team is back in office part-time, fully equipped with masks, hand sanitizer and a socially distanced floor plan. We’re excited to have a little more face time while focusing on what makes us feel the safest and most productive.

Along with these new adjustments, we’ve been hard at work, releasing a handful of features this month.

Let’s get into the latest!

Product Updates

Autocomplete on Journey Triggers

Gone are the days of scrolling through lists of segments or events to choose a journey trigger, global rule, or split condition. Now, all you have to do is type in the term you’re looking for, and you’ll automatically get options that match.

Product Update   finalAutocompleteScreenshot  1

Filter by Event Genre

We know how important it is to segment your event data in flexible ways so you can send more personalized email campaigns. You can now filter on customers who purchased tickets to an event in a specific genre to add them to segments or send them email campaigns.

Product Update   finalFilterGenre  2

User Profile Improvements

To give you more data on your subscribers on an individual level, new fields have been added to each user profile, including email engagement and purchase history.

Product Update   finalUser Profile example  1  1

Helpful Resources

Bookmark the Changelog for updates as they’re released. And don’t forget to check out the resource hub for helpful guides and the tutorials page for step-by-step videos on everything Hive.

This article originally appeared in the blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.

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