Nik Sharma’s Playbook For Launching A DTC Brand

Nik Sharma has helped launch DTC darling brands like Haus and Brightland.

And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.

Let’s face it.

The man knows how to make a splash with a launch. (By the way, he’s only 23…)

Find out how he tests new brand ideas with as little as $300.

And the four channels he always recommends brands learn from the very beginning.

You can tune in above? on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll learn:

How Nik tests brand ideas.
How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
The 4 channels every brand needs to focus on.
Nik’s favorite brands for everything from website design to social media.

What to listen for:

[2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
[4:43] What it takes to get legacy retail brands set up to sell online.
[6:35] The importance of amazing creative.
[12:45] How to test a new brand idea with $300.
[18:47] How Nik thinks about attribution.
[20:13] Biggest mistake with attribution.
[21:14] How he got started in DTC.
[28:53] How he works with his clients.
[32:32] The 4 channels you need to master.
[33:49] Who to copy for SMS.
[35:06] Who to copy for email.
[35:59] Who crushes organic social.
[36:59] Best in the YouTube game.
[37:49] Best partnerships.
[41:43] Best websites.
[43:03] Who does a good job with influencers.

Links to love??

This article originally appeared in the Privy blog and has been published here with permission.

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