Nik Sharma’s Playbook For Launching A DTC Brand

nik-sharma’s-playbook-for-launching-a-dtc-brand

Nik Sharma has helped launch DTC darling brands like Haus and Brightland.

And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.

Let’s face it.

The man knows how to make a splash with a launch. (By the way, he’s only 23…)

Find out how he tests new brand ideas with as little as $300.

And the four channels he always recommends brands learn from the very beginning.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • How Nik tests brand ideas.
  • How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
  • The 4 channels every brand needs to focus on.
  • Nik’s favorite brands for everything from website design to social media.

What to listen for:

  • [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
  • [4:43] What it takes to get legacy retail brands set up to sell online.
  • [6:35] The importance of amazing creative.
  • [12:45] How to test a new brand idea with $300.
  • [18:47] How Nik thinks about attribution.
  • [20:13] Biggest mistake with attribution.
  • [21:14] How he got started in DTC.
  • [28:53] How he works with his clients.
  • [32:32] The 4 channels you need to master.
  • [33:49] Who to copy for SMS.
  • [35:06] Who to copy for email.
  • [35:59] Who crushes organic social.
  • [36:59] Best in the YouTube game.
  • [37:49] Best partnerships.
  • [41:43] Best websites.
  • [43:03] Who does a good job with influencers.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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