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Nik Sharma’s Playbook For Launching A DTC Brand

nik-sharma’s-playbook-for-launching-a-dtc-brand

Nik Sharma has helped launch DTC darling brands like Haus and Brightland.

And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.

Let’s face it.

The man knows how to make a splash with a launch. (By the way, he’s only 23…)

Find out how he tests new brand ideas with as little as $300.

And the four channels he always recommends brands learn from the very beginning.

You can tune in above? on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • How Nik tests brand ideas.
  • How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
  • The 4 channels every brand needs to focus on.
  • Nik’s favorite brands for everything from website design to social media.

What to listen for:

  • [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
  • [4:43] What it takes to get legacy retail brands set up to sell online.
  • [6:35] The importance of amazing creative.
  • [12:45] How to test a new brand idea with $300.
  • [18:47] How Nik thinks about attribution.
  • [20:13] Biggest mistake with attribution.
  • [21:14] How he got started in DTC.
  • [28:53] How he works with his clients.
  • [32:32] The 4 channels you need to master.
  • [33:49] Who to copy for SMS.
  • [35:06] Who to copy for email.
  • [35:59] Who crushes organic social.
  • [36:59] Best in the YouTube game.
  • [37:49] Best partnerships.
  • [41:43] Best websites.
  • [43:03] Who does a good job with influencers.

Links to love??

This article originally appeared in the Privy blog and has been published here with permission.

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