Entrepreneurship

Nik Sharma’s Playbook For Launching A DTC Brand

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Nik Sharma has helped launch DTC darling brands like Haus and Brightland.

And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.

Let’s face it.

The man knows how to make a splash with a launch. (By the way, he’s only 23…)

Find out how he tests new brand ideas with as little as $300.

And the four channels he always recommends brands learn from the very beginning.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll learn:

  • How Nik tests brand ideas.
  • How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
  • The 4 channels every brand needs to focus on.
  • Nik’s favorite brands for everything from website design to social media.

What to listen for:

  • [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
  • [4:43] What it takes to get legacy retail brands set up to sell online.
  • [6:35] The importance of amazing creative.
  • [12:45] How to test a new brand idea with $300.
  • [18:47] How Nik thinks about attribution.
  • [20:13] Biggest mistake with attribution.
  • [21:14] How he got started in DTC.
  • [28:53] How he works with his clients.
  • [32:32] The 4 channels you need to master.
  • [33:49] Who to copy for SMS.
  • [35:06] Who to copy for email.
  • [35:59] Who crushes organic social.
  • [36:59] Best in the YouTube game.
  • [37:49] Best partnerships.
  • [41:43] Best websites.
  • [43:03] Who does a good job with influencers.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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About the author

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Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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