Nik Sharma’s Playbook For Launching A DTC Brand

Nik Sharma has helped launch DTC darling brands like Haus and Brightland.

And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.

Let’s face it.

The man knows how to make a splash with a launch. (By the way, he’s only 23…)

Find out how he tests new brand ideas with as little as $300.

And the four channels he always recommends brands learn from the very beginning.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

• How Nik tests brand ideas.
• How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
• The 4 channels every brand needs to focus on.
• Nik’s favorite brands for everything from website design to social media.

What to listen for:

• [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
• [4:43] What it takes to get legacy retail brands set up to sell online.
• [6:35] The importance of amazing creative.
• [12:45] How to test a new brand idea with $300.
• [18:47] How Nik thinks about attribution.
• [20:13] Biggest mistake with attribution.
• [21:14] How he got started in DTC.
• [28:53] How he works with his clients.
• [32:32] The 4 channels you need to master.
• [33:49] Who to copy for SMS.
• [35:06] Who to copy for email.
• [35:59] Who crushes organic social.
• [36:59] Best in the YouTube game.
• [37:49] Best partnerships.
• [41:43] Best websites.
• [43:03] Who does a good job with influencers.

Links to love👇👇

• Nik’s cell: 917-905-2340
• Sharma Brands
• Nik Sharma on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home
• JUDY
• Empathy Wines
• Hydrant
• Not Pot
• Magic Spoon
• Resident Home
• Grubhub
• Postmates x Infatuation
• Louis Vuitton x Supreme
• Virgil Abloh x Cha Cha Matcha
• SeatGeek x David Dobrik
• Cha Cha Matcha
• Twice Toothpaste
• Hello Fresh

This article originally appeared in the Privy blog and has been published here with permission.