Now That Google Shopping Is Free, Here’s How Your Brand Can Stand Out


With physical stores closing down and brands forced to move online, Google has now made it free to sell on Google Shopping. As Amazon delays and shortages continue to increase, D2C brands have a unique opportunity to move into that space; over 40.55% of consumers are turning to less familiar brands to find the products they need. For brands, it’s critical to leverage Google search to drive customer acquisition.

The Google Shopping changes will take effect in the U.S. before the end of April, with plans for global expansion before the end of the year. “We’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes,” says Bill Ready, President of Commerce at Google.
The value of Google Product Listings
As shoppers increasingly shift to shopping online, there’s still a clear gap between the produc …

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This article originally appeared in the Yotpo blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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