Now That Google Shopping Is Free, Here’s How Your Brand Can Stand Out


With physical stores closing down and brands forced to move online, Google has now made it free to sell on Google Shopping. As Amazon delays and shortages continue to increase, D2C brands have a unique opportunity to move into that space; over 40.55% of consumers are turning to less familiar brands to find the products they need. For brands, it’s critical to leverage Google search to drive customer acquisition.

The Google Shopping changes will take effect in the U.S. before the end of April, with plans for global expansion before the end of the year. “We’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes,” says Bill Ready, President of Commerce at Google.
The value of Google Product Listings
As shoppers increasingly shift to shopping online, there’s still a clear gap between the produc …

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This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.