With physical stores closing down and brands forced to move online, Google has now made it free to sell on Google Shopping. As Amazon delays and shortages continue to increase, D2C brands have a unique opportunity to move into that space; over 40.55% of consumers are turning to less familiar brands to find the products they need. For brands, it’s critical to leverage Google search to drive customer acquisition.
The Google Shopping changes will take effect in the U.S. before the end of April, with plans for global expansion before the end of the year. “We’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes,” says Bill Ready, President of Commerce at Google.
The value of Google Product Listings
As shoppers increasingly shift to shopping online, there’s still a clear gap between the produc …
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This article originally appeared in the Yotpo blog and has been published here with permission.
