Retention

October feature updates from LoyaltyLion

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Each month, we work towards expanding our integrations and LoyaltyLion’s capabilities – all so you can power your existing marketing tools and technologies.

This month we’re excited to tell you that we have two new integrations: Zaius and Venn Apps.

👉 Deliver personalized messages and online experiences that go beyond demographics with Zaius

Research shows that 72% of consumers engage with brands that deliver personalized communications. Shoppers are no longer satisfied with a “one-size fits all” approach. To provide personalized messages and online experiences, you need to gather advanced information and data about your customers.

Zaius is an activated customer data platform that supports ecommerce stores to increase their customer lifetime value by delivering relevance across the entire customer journey and advanced customer segmentation. By integrating Zaius with LoyaltyLion, you can sync your customers’ loyalty data to supercharge your segmentation and create personalized content across all channels. For example, you can segment your loyalty members based on their tier levels, and design a hyper-targeted marketing campaign to boost the lifetime value of your most valuable customers. For instance, you can congratulate and reward your customers when they move up to the next tier via personalized loyalty emails.

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You can also identify the exact moment that a customer starts to disengage. This helps you re-engage customers before they churn. Therefore, increasing your customer retention rates, and thus increase customer retention further.

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👉 Boost your sales on your mobile app with Venn Apps

By 2021, mobile ecommerce sales are expected to account for 54% of total online sales. Showing how that mobile commerce is more than just a simple evolution of ecommerce. It’s critical to provide a mobile app for your growing business.

Designed with the latest technology, Venn Apps offers a unique mobile experience, that syncs perfectly with your Shopify store. Using Venn Apps and LoyaltyLion together, you can unlock data-driven, actionable insights to understand your customers’ individual buying behaviors, and create an exclusive loyalty experience on your mobile app. You can access weekly sales reports and insights without any extra work of managing dashboards. Then, according to your findings, you can encourage customers to complete loyalty-building actions on your mobile app and spend more.

For example, Pulse Boutique, an exclusive women’s fashion store, built a bespoke mobile app with Venn Apps. Using our integration, they’ve seen a 79% increase in repeat purchase rates.

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If you want to learn more about our latest updates and features, head over to our platform page, where you can find out more about our features or get in touch today.

About the author

Ipek

Ipek is a Product Marketing Consultant at LoyaltyLion. Before doing her Marketing masters at the Queen Mary University of London, she worked in top global advertising and marketing agencies providing creative strategies for both B2B and B2C clients. At LoyaltyLion, Ipek makes sure our readers get the best content about LoyaltyLion’s features and how it can help to power your ecommerce businesses.

Special thanks to our friends at LoyaltyLion for their insights on this topic.