Ecommerce websites aim to boost online visibility and increase traffic and sales. While on-page SEO techniques like content and meta-tag optimization help achieve this goal, off-page SEO can often be the game-changer that takes ecommerce sites to the next level.
This article will discuss off-page SEO, why it’s crucial for e-commerce websites, and some practical implementation strategies.
What is Off-Page SEO?
Any methods used outside of a website to improve its search engine rankings are off-page SEO. This includes techniques like influencer outreach, social media marketing, and link building.
While on-page SEO focuses on optimizing a website’s internal elements, off-page SEO focuses on building the site’s reputation and authority through external factors.
Why is Off-Page SEO Important for Ecommerce Websites
E-commerce websites face stiff competition in the online marketplace. With millions of online stores trying to grab the same customers’ attention, using every tool available to stand out is essential.
Off-page SEO can help e-commerce websites increase online visibility, build brand awareness, and drive traffic. Here are some specific benefits of off-page SEO for e-commerce websites:
- They improved Search Engine Rankings. Off-page SEO techniques like link building can help e-commerce websites improve rankings, making them more visible to potential customers.
- They increased Referral Traffic. Links from other reputable websites can drive referral traffic to e-commerce websites, improving their overall visibility and potential customer base.
- Brand Awareness. Off-page SEO methods like social media marketing and influencer outreach can help e-commerce websites build brand awareness and reach new audiences.
- Higher Conversion Rates. By driving more targeted traffic to e-commerce websites, off-page SEO can help improve their conversion rates, ultimately leading to more sales.
Effective Off-Page SEO Strategies for E-commerce Websites
Now that we’ve understood why off-page SEO is essential for e-commerce websites let’s explore some effective strategies for implementing it.
Link building is one of the most popular and effective off-page SEO techniques for e-commerce websites. The goal of link building is to acquire links from other websites that point back to your site. These links act as a vote of confidence in your site’s content and can help improve your search engine rankings.
There are many ways to build links for e-commerce websites, including:
- Guest posting on other blogs and websites
- Broken link building
- Creating high-quality, shareable content that others will naturally want to link to
- When building links for e-commerce websites, focusing on quality over quantity is essential. Links from reputable, high-authority websites are much more valuable than links from low-quality or spammy sites.
Also, always make sure that you’re using VPN for Chromebook or any other laptop, as searching various websites for linking can lead you to expose yourself to viruses and spam. Therefore, a turned-on VPN will protect you, and you will remain browsing privately.
Social Media Marketing
Social media is an essential component of any e-commerce marketing strategy and a powerful tool for off-page SEO. By building a solid social media presence and sharing valuable content, e-commerce websites can increase their visibility, drive traffic, and build brand awareness.
Some effective social media strategies for such websites include:
- Sharing blog posts, product updates, and other valuable content on social media channels
- Running social media contests and giveaways to engage with followers and increase brand awareness
- Partnering with influencers in your industry to reach new audiences and build brand awareness
Influencer outreach involves partnering with influential individuals in your industry to promote your products or services. Influencers can help increase your reach and build brand awareness by sharing your content with their followers.
When reaching out to influencers, choosing those who align with your brand values and are genuinely interested in your products is essential. This will help ensure their followers will more likely engage with your brand and purchase.
For e-commerce websites with a physical location, local SEO can effectively increase visibility and drive traffic to your site. Local SEO techniques include optimizing your Google My Business listing, building local citations, and earning local links.
Some effective local SEO strategies for e-commerce websites include:
- Optimizing your website for local keywords
- Including your physical address and phone number on your website
- Encouraging customers to leave reviews on your Google My Business listing.