Multichannel

One Family’s Journey from Etsy to Shopify

Old World

For ten years the Polder family ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded their hobby, scratched a creative itch, and connected them to a community of like-minded makers.

Each item made was unique and labour-intensive—it wasn’t an enterprise that was designed to scale. And at the time they didn’t want it to. They had no plans to hire sewers or outsource any part of it, Etsy was the perfect platform for their business.

For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a breadwinner in many cases means taking the scary leap outside the marketplace.

Read on HERE how they did it.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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