Multichannel

One Family’s Journey from Etsy to Shopify1 min read

For ten years the Polder family ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded their hobby, scratched a creative itch, and connected them to a community of like-minded makers.

Each item made was unique and labour-intensive—it wasn’t an enterprise that was designed to scale. And at the time they didn’t want it to. They had no plans to hire sewers or outsource any part of it, Etsy was the perfect platform for their business.

For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a breadwinner in many cases means taking the scary leap outside the marketplace.

Read on HERE how they did it.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.