Multichannel

One Family’s Journey from Etsy to Shopify

For ten years the Polder family ran a business solely on Etsy. It was a side gig, never carrying any pressure to provide. It funded their hobby, scratched a creative itch, and connected them to a community of like-minded makers.

Each item made was unique and labour-intensive—it wasn’t an enterprise that was designed to scale. And at the time they didn’t want it to. They had no plans to hire sewers or outsource any part of it, Etsy was the perfect platform for their business.

For many other makers, like the Polder family of Old World Kitchen, their craft and their livelihood are one and the same. Scaling your handmade business into a breadwinner in many cases means taking the scary leap outside the marketplace.

Read on HERE how they did it.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.