The 4th of July is an event celebrated widely over the US. In 2022, 84% of Americans planned to celebrate 4th July so it’s a great idea to have a strategy for the holiday this year. It’s a great way to drive sales and to grow your customer base. It’s also a great template to use for boosting sales in summer, and for other holidays throughout the year. Let’s take a look at some of the eCommerce methods that can be used to optimize your businesses 4th July.
With a merchandising editor, or other merchandising techniques, you can update themes and displays to match current events. Updating your theme to colors red, white and blue can be a great way of immediately letting shoppers know that the holiday is being celebrated in your store.
Promo tiles can also be a great way of highlighting any discounts or sales that are relevant to the holiday. Placing brightly colored promo tiles, or graphics that fit can make all the difference. Catching people’s eyes and attention will get them in the holiday and spending spirit.
Email & SMS Marketing
Reaching out to people through email or SMS marketing is a great way to increase sales, boost customer engagement and satisfaction. Letting people know that the holiday is approaching will boost sales and encourage them to interact with your store.
A great way of increasing click rates would be to offer holiday related bundles, discounts and discount codes. This can also help to increase the customer base if it reaches those who might not have made a purchase without this extra incentive.
A great way to optimize email and SMS marketing is through using an app that specializes in this, such as Tapcart or Attentive. They create carefully planned marketing sequences based on online actions, and previously gathered customer data.
Finally, having a dedicated landing page to email and SMS customers is a great idea. This can be holiday related and ensure that the bounce rate remains low, and satisfaction remains high.
Creating audience segments is a great way of directing customers to relevant information they want to see. Dividing target customers in appropriate groups is a great way of being able to offer personalized 4th of July products at scale.
Audience segments can be divided using data such as demographics and geographics. They can also be split using real-time click profile data which can help to overcome data infringement and privacy issues.
Targeting in this way means that all of the benefits of personalization are met, on a large scale. The more personalized the website is, the more likely shoppers will spend more and increase brand loyalty.
A social media strategy is important all year round, but going extra special on July 4th can only have positive effects. Ways you can incorporate the holiday into your social media include:
- Profile pictures
- Related content
When done well, this will increase engagement, impressions and followers. Using a strategic holiday marketing campaign will make the most out of all of this. A great idea is to run competitions via social media for giveaways or other incentives. This means that more people will be exposed to your business.
Encouraging UGC (User Generated Content) is also a great idea around the holidays. All these kinds of promotional content are known to have great results. Using visual discovery is another great way to increase engagement.
Visual discovery uses hyper-tagging in images on social media to direct shoppers to products on your website. This creates a natural inspiration flow from browsing to buying. It can be particularly effective with Gen Z and millennials. This kind of social commerce is becoming more and more popular, especially through Instagram and TikTok.
Finally, as always in eCommerce, it’s a great idea to keep a track of what’s working and what’s not. Using analytics from last year’s 4th of July campaign can provide great insight into what will or won’t work this year. Other places you can look are search results on your eCommerce site search. Or on a broader scale, google trends from the period. This will mean that all your customers’ needs and wants will be seen to.
The 4th of July is a time for celebration, and your eCommerce store should be part of the fun. Following these ideas means the festivities can be passed on to your shoppers and the team. Boosted sales and boosted moods will benefit everyone.