In Q1, Ordergroove posted our strongest first quarter ever with over 84% growth in bookings and 58% growth in gross merchandise value (GMV) year-over-year.
These results signal that more enterprise brands are embracing Relationship Commerce as they move to Ordergroove to power profitable, recurring revenue at scale.
We also experienced record profitability in Q1, underscoring our commitment to the same principle we champion for our customers – durable, profitable growth.
This growth is the result of continued product innovation – the majority of Ordergroove’s investments – and a deep ecosystem of partners helping to unlock a growing wave of enterprise brands choosing Ordergroove to remove friction for consumers while driving recurring revenue and customer lifetime value for merchants.
At the core of our momentum is a platform designed to solve the most persistent challenges in commerce with an obsession on merchant ease-of-use. We’ve continued this focus in Q1, providing our customers with new and improved capabilities that drove GMV, including:
SAPIS, our patented technology that allows consumers to subscribe and pick up in-store, is fully integrated into eCommerce and physical retail. For shoppers, it means more flexibility and greater convenience. For brands, it means lower fulfillment costs, increased cross-sells and recurring foot traffic – the holy grail of retail.
Early adopters are seeing strong results:
Ordergroove Frontier is our real-time AI engine that personalizes the subscription journey. With Frontier, brands are:
All of this drives better outcomes without requiring expensive custom development or heavy integration work.
Passive churn is one of subscription businesses’ costliest challenges, which is why we doubled down on our Involuntary Churn Suite – a comprehensive set of tools to mitigate risk, recover failed payments, and retain revenue automatically.
Ordergroove gives brands a three-part strategy to tackle passive churn at every stage:
Many brands are now recovering up to 97% of scheduled recurring revenue, all self-service, without adding manual work or increasing operational complexity.
To help brands continuously optimize their subscription experience, we launched Ordergroove Experiments, our plug-and-play A/B testing suite. Teams can test, measure, and refine their campaigns without developer support to unlock incremental gains that compound over time.
Brands like Kate Somerville have already seen:
Product innovation is just one piece of the equation. Supporting the shift toward Relationship Commerce takes more than great tech. It takes an ecosystem of strategy, partnership, and trust.
That’s why Ordergroove’s technology and agency ecosystem is such a powerful differentiator — helping brands move fast, see value sooner, and scale more profitably.
Ordergroove has always had deep and expansive integrations with all of our commerce partners, giving brands a fast, flexible path to launch. But in Q1, we were honored to be named a Shopify Premier Partner – one of just 27 out of the 10,000+ technologies in their ecosystem.
We’ve also been deepening the expertise of our elite certified agency partners like Anatta, Domaine and Bear. They play a critical role in delivering tailored subscription strategies, efficient implementations, and long-term growth optimization for our customer base.
Together, we’ve built an ecosystem that ensures every Ordergroove customer is set up to grow and scale profitably.
The powerful combination of our product innovation, coupled with the support of our partner ecosystem, is why brands are flocking to Ordergroove, resulting in record new business growth. From subscription-first innovators to household names in retail, DTC, and direct selling, leading brands are turning to Ordergroove to scale their recurring revenue strategy.
In Q1, a new wave of industry-leading brands partnered with us to strengthen customer loyalty, drive predictable growth, and future-proof their businesses.
When brands invest in the subscriber experience, the payoff is clear. e.l.f. Beauty unlocked a 62% lift in recurring revenue, while Bonafide saw a 79% jump in subscription sales after migrating to Ordergroove. These results demonstrate that a focus on savvy subscriber experiences, coupled with Ordergroove’s powerful platform and partner ecosystem, drives real, measurable growth.
Recurring revenue is reshaping commerce in the same way it transformed software to deliver a frictionless future for consumers and stronger economics for merchants. Ordergroove’s momentum in Q1 is proof that more brands are embracing this shift and choosing Relationship Commerce as their growth engine.
Driven by great people, powerful tech, and bold partners, Ordergroove is setting the new standard for enterprise subscriptions and building the future of Relationship Commerce in 2025 and beyond.
