Our Must-Read Email Marketing Blogs for Ecommerce Brands


It’s an important time to drive online business, especially as storefronts temporarily close and customers stay in to socially distance themselves. On the plus side, customers are on their devices more now than ever. With so many potential eyes on your emails, take a second to brush up on your email marketing with our most popular blogs for ecommerce brands. These posts run through what makes a good email strategy, and they’ll help you level up your email marketing so you can connect with customers, stand out in the inbox and drive sales.

How You Can Use Email Automation to Increase Repeat Customers

It’s no secret that automations are the key to sending the right emails at exactly the right time to build strong customer relationships. But did you know they’re also the key to keep customers coming back? Learn how you can leverage automations to increase repeat customers, with five examples you can set up today, here.

Email List Segmentation Tips for Ecommerce

Subscribers want to receive personalized and targeted emails from you. The best way to do that? Segment your contact list! This post covers the key characteristics every ecommerce brand should build segments for, as well as how to implement them successfully. Read more here.

Related: Hive’s Ultimate Guide to Email Segmentation

The Abandoned Cart Email Series Tips You Need to Recover More Revenue

Is your abandoned cart automation as powerful as it can be? This post dives into tips and tricks to help you optimize your abandoned cart emails, so you can start recovering even more revenue. From when to send (and picking the right time delay), to the number of emails you should have in your series, read all about it here.

Boost Your Shopify Sales with Browse Abandonment Email Automations

Browse abandonment emails are the sister to abandoned cart automations that don’t get the attention they deserve. While an average of 12% of customers abandon carts, a whopping 39% of customers will browse products without making a purchase. Read more on the power of browse abandonment automations, and how you can take yours to the next level in this post.

Hive Integrates with Shopify to Power Ecommerce Email Marketing

Are you a Shopify merchant looking to switch to an ESP built to drive you more revenue? Whether you’re currently on Mailchimp, or you’re starting with a blank canvas, learn how Hive integrates with Shopify to make email marketing easy (while still powerful) for you. Read more.

Related: Hive vs. Mailchimp for Ecommerce Email Marketing

Wrap Up

Looking for more resources to level up your ecommerce email strategy? Check out our Ultimate Guide to Email Automations for a full deep dive into the automations that do the work and drive sales, all while you sleep.

Hive's Ultimate Guide to Email Automation

This article originally appeared in the Hive.co blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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