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Outer Aisle’s Secrets to 5000% Growth in 3 Years


What would giving away 100 influencer kits every month do for your brand?

That’s been a huge part of Outer Aisle’s growth over the last 3 years.

And in that timeframe, they’ve grown 5000% (that’s not a typo).

But they don’t have a set-it-and-forget-it mentality around it.

Vasa Martinez has been the driving force and mastermind behind the strategy.

And it all started by building a community first.

Here’s how he made it happen.

You can tune in above? on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

We're launching The Ecommerce Marketing Handbook on 10/6. Join the 1,000+ other ecommerce founders to be the first to know when it's available.

On this episode, you’ll learn:

  • The impact influencers have had on their growth.
  • Why you need to nail your reasons to believe.
  • Why your emails should be trending, relevant, or convenient.
  • How to think about rewarding loyal customers vs. brand new ones.

What to listen for:

  • [5:23] What’s the playbook at Outer Aisle?
  • [8:41] The most important place for new brands to start.
  • [10:26] Why Instagram is such a great channel.
  • [11:33] Outer Aisle’s reasons to believe.
  • [13:03] A framework for creating your brand’s reasons to believe.
  • [14:08] How often do you launch campaigns?
  • [16:38] Building that creative muscle.
  • [20:17] The types of emails every brand should send.
  • [23:00] The biggest mistakes brands often make.
  • [26:23] Their abandoned cart email flow.
  • [28:59] How to use text and email together.
  • [30:07] The best campaign he ever ran.
  • [32:08] Finding the right influencers.

Links to love??

Ecommerce Brands
Ecommerce Marketing

This article originally appeared in the Privy blog and has been published here with permission.

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