Outer Aisle’s Secrets to 5000% Growth in 3 Years


What would giving away 100 influencer kits every month do for your brand?

That’s been a huge part of Outer Aisle’s growth over the last 3 years.

And in that timeframe, they’ve grown 5000% (that’s not a typo).

But they don’t have a set-it-and-forget-it mentality around it.

Vasa Martinez has been the driving force and mastermind behind the strategy.

And it all started by building a community first.

Here’s how he made it happen.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

We’re launching The Ecommerce Marketing Handbook on 10/6. Join the 1,000+ other ecommerce founders to be the first to know when it’s available.

On this episode, you’ll learn:

  • The impact influencers have had on their growth.
  • Why you need to nail your reasons to believe.
  • Why your emails should be trending, relevant, or convenient.
  • How to think about rewarding loyal customers vs. brand new ones.

What to listen for:

  • [5:23] What’s the playbook at Outer Aisle?
  • [8:41] The most important place for new brands to start.
  • [10:26] Why Instagram is such a great channel.
  • [11:33] Outer Aisle’s reasons to believe.
  • [13:03] A framework for creating your brand’s reasons to believe.
  • [14:08] How often do you launch campaigns?
  • [16:38] Building that creative muscle.
  • [20:17] The types of emails every brand should send.
  • [23:00] The biggest mistakes brands often make.
  • [26:23] Their abandoned cart email flow.
  • [28:59] How to use text and email together.
  • [30:07] The best campaign he ever ran.
  • [32:08] Finding the right influencers.

Ecommerce Brands
Ecommerce Marketing

This article originally appeared in the Privy blog and has been published here with permission.

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The Power of Data and Feedback for Growing a New Brand


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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