Partner Spotlight: CQL


CQL and Searchspring team up to create ecommerce experiences and solutions for inspiring brands.

CQL is a digital commerce agency with over 25 years of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design, coupled with industry-leading ecommerce platforms, helps retailers and manufacturers drive record online revenue, build new channels, and envision world-changing ideas.

A strategic blend of design and technology solutions that get results including:

  • Ecommerce platforms, including implementations, migrations, and integrations
  • Award-winning user experience & design
  • Growth & innovation, including commerce strategy, SEO, and site optimization
  • Custom development, crafted to support your business 

CQL knows a well-merchandised site is make-or-break in today’s competitive ecommerce landscape and search and merchandising tools are crucial components of a successful site. For shoppers, these tools drive product discovery and engagement, reduce friction, and lead to higher customer satisfaction. 

Native platforms like Shopify Plus are often not robust enough to meet CQL’s customer needs. Digital commerce brands desire greater flexibility, control, and precision over merchandising their sites. Additionally, brands are seeking deeper insights and recommendations to help them optimize and achieve higher performance from their shopping experiences.

“CQL has shown incredible strategic value as a partner of Searchspring. Not only are they a highly talented and proficient development agency, but they have also provided vital contributions to accelerating the Searchspring product. A prime example of this is their work with our Snap framework during its beta program, leading to the successful third-party integration of it on Stride Rite’s newly launched website.”

Tom Turley, Director of Partnerships at Searchspring

Making big Strides with an industry-leading digital experience, CQL and Searchspring have teamed up to launch a new website for Stride Rite on Shopify Plus. A transformative redesign featuring a new navigation taxonomy streamlined for conversions and mobile optimization created the perfect secret SaaS for Stride Rite. 

“We’re excited to deliver exceptional shopping experiences with Searchspring. Searchspring offers a robust portfolio of solutions in search, merchandising, and personalized recommendations allowing retailers to enhance the user experience sitewide and drive business growth. CQL is excited to collaborate with Searchspring on industry-leading brands like Stride Rite, and continue to exceed our client’s expectations.” – Scott Robertson, CQL Managing Director.

With Searchspring, Stride Rite is able to deliver next-generation experiences by providing enhanced search and personalization, cultivating customer loyalty through a meaningful and memorable shopping experience. 

Special thanks to our friends at Searchspring for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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