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Partner Spotlight: Dotdigital

partner-spotlight:-dotdigital
Partner Spotlight: Dotdigital

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys.

With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale.

With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

The all-in-one platform for growth-minded marketers

Dotdigital offers a wide range of omnichannel marketing automation products including Email, SMS, popups/forms, live chat, dynamic content, and advanced reporting capabilities.

Dotdigital’s solutions enable businesses to streamline and automate their marketing efforts, enhance customer engagement, and drive better results across their marketing channels. By leveraging automation, data-driven insights, and personalized communication, businesses can build stronger relationships with their customers and ultimately, drive growth and revenue.

A seamless and intuitive search experience makes it easier for customers to find what they’re looking for quickly. Brands can keep visitors engaged and happy by providing relevant search results and easy-to-use filters. Effective site search and intuitive product discovery experiences can lead to higher conversions, greater loyalty, and more revenue for brands and retailers.

Site search data also provides valuable insights into customer behavior and preferences. By analyzing search queries and trends, brands can gain a deeper understanding of their audience and make better informed decisions about product offerings and website optimization.

Personalization leads to a more engaging and relevant experience for customers, leading to stronger relationships with the brand. Delivering relevant messages at the right time and through the preferred channels can boost customer engagement and drive higher levels of interaction.

When brands understand and anticipate the needs of their customers, it enhances overall satisfaction and loyalty. Personalization demonstrates that the brand values each customer, leading to better customer retention and overall higher conversion rates.

Dotdigital + Searchspring

Today’s consumers expect individualized experiences both before and after they make a purchase. For merchants, that means personalizing the entire customer lifecycle–from their online store to their shoppers’ inboxes.

From the moment a shopper visits an online store, to engaging with a brand’s email campaign, the Searchspring and Dotdigital integration enables merchants to deliver a truly unique and tailored customer journey that is based on past shopping behaviors.

After shoppers visit a merchant’s site to browse pages and products, Searchspring’s personalization algorithm makes tailored recommendations based on shopper intent. Merchants can easily leverage customer data, purchase history, and search queries from Searchspring to display personalized product suggestions in email and SMS messages within Dotdigital’s EasyEditor tool.

“Searchspring’s site search and merchandising in combination with Dotdigital’s data profiling and customer experience capabilities will allow brands to drive even more value from their campaign. The integration makes excellent use of our App blocks, giving our joint customers easy usability and access to data from both platforms. I’m super excited we are launching this new integration with our latest product release.”

– Patrick Schaeffler, Head of Technology Partnerships at Dotdigital

Dotdigital and Searchspring have teamed up to empower brands like Early Settler, Costume Box, Clearbags, and many more, to personalize the online shopping journey from their ecommerce site to their marketing efforts.

Ready to see what Searchspring + Dotdigital can do for you?

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This article originally appeared on Searchspring and is available here for further discovery.
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