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Partner Spotlight Series: Centra


This week's Partner Spotlight series features Centra, an advanced composable/headless SaaS ecommerce software for global consumer brands – with modules for both Direct-to-Consumer and Wholesale ecommerce. Centra is currently one of the fastest-growing ecommerce platforms on the market and a pioneer in the field of composable/headless commerce. The company is headquartered in Stockholm, Sweden, with offices in Wroclaw, Poland and New York City, USA.

Centra is truly “brand to the bone”

Centra’s unique technology and niched focus lets brands control all channels of digital commerce, and serve customers on all markets in all channels, with local products, inventory, payments, currencies, taxes, content, and campaigns – through one global store, and with minimal admin overhead. 

The Centra platform powers up global Direct-to-Consumer and Direct-to-Retail ecommerce for brands such as Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts, Sandqvist, Craft Sportswear – and many more. The platform is highly scalable, with all data available through a powerful API – suitable as a core component in a best‑of‑breed based commerce architecture.

“We are on a mission to empower brands to optimize their presence across the world, on all markets in the most efficient way possible, while not compromising their authenticity and brand values. Our platform has been built with this vision in mind since day one, and our unique approach to both Direct-to-Consumer and Direct-to-Retail commerce lets brands take full control of both their brands' look and revenue in all channels digital. As part of our mission, we've recently partnered up with Klevu. Klevu has taken a unique approach to leveraging AI to create unique customer experiences, which fits perfectly into our vision and ecosystem of trusted partners”. Says Martin Jensen, CEO at Centra.

Find out more about Centra here

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Special thanks to our friends at Klevu for their insights on this topic.
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