Partner Spotlight: Varfaj


Varfaj is a Miami-based Shopify Plus digital agency specializing in strategy, design, and development for ecommerce brands. Building amazing online experiences for brands and helping to optimize ongoing operations are at the core of what they do.

With a focus on simplicity, the Varfaj team offers every service that a Shopify store might need. With a passion for technology and industry-changing brands, Varfaj treats each project as a partnership with the brand. 

  • Web Design & Development
  • Shopify Plus Migration
  • Headless
  • Conversion Rate Optimization
  • Email Design
  • App Implementation & Development
  • Custom Solutions

Delivering A Great Online Experience

Varfaj knows that the most high-intent shoppers are coming to a site for a specific purpose. They want to easily find the items they are looking for, and if they can’t, they’ll likely leave the site and shop elsewhere. 

Enhancing site search and product discovery are crucial stages of development and optimization for Varfaj. Providing a seamless, relevant, and engaging online experience increases revenue and drives more conversions.

This can also provide valuable insights for brands and retailers, allowing them to make informed decisions based on shopper behavior. “On one of our client’s sites, we noticed that only 3% of their customers were using search. But, that 3% accounted for 30% of their overall revenue,” says Nicholas Teters, COO at Varfaj. “To improve conversion rates even further, we made search more prominent in the navigation bar and throughout the site.”

Partnering with Searchspring

“We had a handful of clients that needed advanced search and merchandising capabilities for their sites. From the implementation process to post-launch support, the Searchspring team always made themselves available to Varfaj and our shared clients.”

– Nicholas Teters, COO, Varfaj

Varfaj and Searchspring have teamed up to work with several clients including Outerknown and Fourlaps.

Visit Seachspring’s partnership page to learn more about our joint offerings and how we can help you.

Special thanks to our friends at Searchspring for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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