Live Shopping

Pit Viper, the fashion apparel brand famous for their polarized sunglasses and witty marketing, partnered with The Stable and Stage TEN to pioneer Shopify’s new Shop app live stream capabilities and host a just-before-Christmas shopping event. Keep reading for a full recap!

Combining entertainment with real-time shopping, live stream offers brands a new channel to provide value and drive additional sales. After being made famous by Singles’ Day — a major shopping event hosted every November in China — live shopping has rapidly built momentum with international brands like Tommy Hilfiger, General Mills, and Walmart.

The Stable, recently acquired by Accenture Song, the largest digital agency in the world, has already helped international brands like General Mills and Conair pioneer this new area of commerce by hosting two successful live stream shopping events in 2022. As a big proponent of change and innovation, The Stable is always reevaluating status-quo and looking for new ways to help its clients sell in creative ways across all channels and mediums.

Pit Viper, who has worked with The Stable since 2019 on growing their direct-to-consumer brand (read case study), was the perfect candidate to leverage the shop app’s new live stream capabilities.


Pit Viper Holiday Live Stream Recap

Pit Viper’s live stream was hosted by professional freeride mountain biker and brand ambassador, Brett Tippie, and his wife, Sarah Fenton Tippie, directly in the Shop app on December 22, 2022 at 8PM ET. 

Shop’s new live stream capabilities, powered by Stage TEN, make it easy for digital shoppers to discover, experience, and purchase products from a brand, all in one place, without exiting the live stream experience. 

The chat feature gives viewers the ability to interact with representatives of the brand and ask questions about the product, as if they were in a physical retail store.

During an entertaining 45-minute live stream, Brett and Sarah modeled their favorite Pit Viper sunglasses, from the Originals to the Gogglés, while sharing personal life anecdotes and answering shoppers’ questions in real time. 

The duo was not shy about testing the limits of the Pit Viper sunglasses by shaking, bending and sometimes breaking the sunglasses live for the purpose of putting them back together and demonstrating the product’s durability.

Three days before Christmas, during the business time of year and a nationwide winter storm, over 3,000 people tuned in to the live stream from the comfort of their own home. 

As a result, Pit Viper not only gained new customers at no cost, they also reached new shoppers through Shop’s ability to send notifications to users when a live stream is taking place. 

“We are so happy Pit Viper partnered with Stage TEN for this event.” said, Tom Novakoski, Head of Sales at Stage TEN. “They have a great brand with an engaged community and products that are fun to buy in a live shopping experience. Shop’s ability to notify the Pit Viper community was a real game changer. It’s one thing to go live, but it’s a whole other story when you can notify a large audience to tune in.  It’s exciting for all retailers to be able to interact with qualified buyers in this new conversational commerce.”


[Pit Viper has] a great brand with an engaged community and products that are fun to buy in a live shopping experience. […] It’s exciting for all retailers to be able to interact with qualified buyers in this new conversational commerce.

Tom Novakoski, Head of Sales, Stage TEN


As more brands continue to look for ways to connect with digital shoppers and consumers continue to look for video entertainment, shop’s new live stream capabilities are sure to be leveraged in 2023.


Want to Learn More about Live Stream Shopping?

The Stable, part of Accenture Song, has experience planning live stream shopping events for mid-market and enterprise brands through a combination of strategic and creative services. We will continue to follow this exciting space and how it overlaps with various trends happening in social commerce as well. Get in touch to plan your next live stream with us!