Podcast

101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science


My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day one and scale with them as they grow.

What You Will Learn Today

  • Why now is an epic time to be an ecommerce entrepreneur
  • What Shopify brands should be doing now to future-proof scalable growth
  • How data science is playing a role for successful Shopify brands
  • How to communicate more personally and stand out from the competition

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Invest in ad spend with a ROAS of 1 while it’s still affordable. We’re seeing that ad rates are already going up and they’re going to skyrocket when stores open and brands want to drive consumers back instore. Click To Tweet
Klaviyo is designed to unlock data about your customers and their preferences and turn it into targeted, personalized marketing.Click To Tweet

Klaviyo 101

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.