My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day one and scale with them as they grow.
What You Will Learn Today
- Why now is an epic time to be an ecommerce entrepreneur
- What Shopify brands should be doing now to future-proof scalable growth
- How data science is playing a role for successful Shopify brands
- How to communicate more personally and stand out from the competition
Links And Resources Mentioned In This Episode
- Klaviyo – Free-forever plan available!
- Klaviyo Ecommerce Industry Benchmark Report
- Shopify Plus Certified Apps
- Covid-19 Insights
- Covid-19 Marketing Strategies
Tweetable Gold NuggetsInvest in ad spend with a ROAS of 1 while it’s still affordable. We’re seeing that ad rates are already going up and they’re going to skyrocket when stores open and brands want to drive consumers back instore. Click To Tweet Klaviyo is designed to unlock data about your customers and their preferences and turn it into targeted, personalized marketing.Click To Tweet
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