eCommerce Fastlane

103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences

EP 103 OctaneAI

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Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of Shopify brands.

Today’s episode we learn about a game-changing new technology that has been built into the platform to drive engagement and personalized brand experiences through shoppable quizzes.

The Octane AI Shoppable Quiz enables Shopify brands to get to know the needs, preferences, and concerns of each customer and then uses this information to build a relationship where the right products and information can be shown at the right times.

What You Will Learn Today

  • Why a consultative experience on your Shopify store builds trust through guided questions and product recommendations.
  • The difference between Buyer Personas and Buyer Profiles
  • Building detailed buyer profiles will assist in personalizing your brand’s emails, SMS, Messenger, and ads.
  • Learn how to collect more emails and discovered segments of customers with a 75% higher AOV than the average customer.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

The shoppable quiz is the idea of bringing the in-store conversation to the front page of a Shopify store. It allows them to ask questions once you walk through that virtual front door.Click To Tweet
Shoppable Quiz lets you design quizzes and customers can add products to their cart directly from the results page. By integrating with Octane AI’s existing Messenger and SMS tools, Shopify brands can send personalized follow-ups based on quiz answers.Click To Tweet

Engaging Quizzes Now Available!

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