Podcast

103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences

Growth Mindset?  Invest In Yourself Today!


Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of Shopify brands.

Today’s episode we learn about a game-changing new technology that has been built into the platform to drive engagement and personalized brand experiences through shoppable quizzes.

The Octane AI Shoppable Quiz enables Shopify brands to get to know the needs, preferences, and concerns of each customer and then uses this information to build a relationship where the right products and information can be shown at the right times.

What You Will Learn Today

  • Why a consultative experience on your Shopify store builds trust through guided questions and product recommendations.
  • The difference between Buyer Personas and Buyer Profiles
  • Building detailed buyer profiles will assist in personalizing your brand’s emails, SMS, Messenger, and ads.
  • Learn how to collect more emails and discovered segments of customers with a 75% higher AOV than the average customer.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

The shoppable quiz is the idea of bringing the in-store conversation to the front page of a Shopify store. It allows them to ask questions once you walk through that virtual front door.Click To Tweet
Shoppable Quiz lets you design quizzes and customers can add products to their cart directly from the results page. By integrating with Octane AI’s existing Messenger and SMS tools, Shopify brands can send personalized follow-ups based on quiz answers.Click To Tweet

Engaging Quizzes Now Available!

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.