eCommerce Fastlane

106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding

EP106 Kynship

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship.

They are an Influencer Marketing Agency based in Orange County, CA. They work with brands across different industries but typically find themselves within categories of fitness, health/wellness, apparel, beauty & cosmetics, and the pet market.

I’m excited to chat about their Kynship Shopify app that offers a scalable way to “seed” or get products into the hands of the content creators who have a following and influence.

What You Will Learn Today

  • What is product seeding and why is it important for a modern Shopify brand.
  • The difference is between a creator vs a distributor.
  • Understanding your brand story and finding others who can tell it best.
  • The greatest influences on purchase decisions come from recommendations of people we trust.

Links And Resources Mentioned In This Episode

Build Your Brand Organically

Tweetable Gold Nugget

One of the greatest influences on purchase decisions comes from the recommendations of people you trust. This makes getting products into the hands of those people extremely valuable.Click To Tweet
Product seeding gives your brand the opportunity to reach an influencer with a “palms down” approach. Over time you’re quickly able to identify the people and influencers rallying around your product. Click To Tweet

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes