Podcast

106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding

EP106 Kynship

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship.

They are an Influencer Marketing Agency based in Orange County, CA. They work with brands across different industries but typically find themselves within categories of fitness, health/wellness, apparel, beauty & cosmetics, and the pet market.

I’m excited to chat about their Kynship Shopify app that offers a scalable way to “seed” or get products into the hands of the content creators who have a following and influence.

What You Will Learn Today

  • What is product seeding and why is it important for a modern Shopify brand.
  • The difference is between a creator vs a distributor.
  • Understanding your brand story and finding others who can tell it best.
  • The greatest influences on purchase decisions come from recommendations of people we trust.

Links And Resources Mentioned In This Episode

Build Your Brand Organically

Tweetable Gold Nugget

One of the greatest influences on purchase decisions comes from the recommendations of people you trust. This makes getting products into the hands of those people extremely valuable.Click To Tweet
Product seeding gives your brand the opportunity to reach an influencer with a “palms down” approach. Over time you’re quickly able to identify the people and influencers rallying around your product. Click To Tweet

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.