Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
My guest in today’s episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship.
They are an Influencer Marketing Agency based in Orange County, CA. They work with brands across different industries but typically find themselves within categories of fitness, health/wellness, apparel, beauty & cosmetics, and the pet market.
I’m excited to chat about their Kynship Shopify app that offers a scalable way to “seed” or get products into the hands of the content creators who have a following and influence.
What You Will Learn Today
- What is product seeding and why is it important for a modern Shopify brand.
- The difference is between a creator vs a distributor.
- Understanding your brand story and finding others who can tell it best.
- The greatest influences on purchase decisions come from recommendations of people we trust.
Links And Resources Mentioned In This Episode
- Kynship Shopify App – Exclusive 30-day free trial
- Master Influencer Marketing to Grow Your Business (Free Shopify Compass Course)
- Law of Reciprocity
- Common Thread Collective
Build Your Brand Organically
Tweetable Gold NuggetOne of the greatest influences on purchase decisions comes from the recommendations of people you trust. This makes getting products into the hands of those people extremely valuable.Click To Tweet Product seeding gives your brand the opportunity to reach an influencer with a “palms down” approach. Over time you’re quickly able to identify the people and influencers rallying around your product. Click To Tweet
Thank You For Listening
I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!
Automated Backups. Painless Recovery.
Accidents can happen and it can have a major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
So what do you do? You use Rewind to protect your Shopify store with automated backups.
Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
Protect your business and get peace of mind with Rewind Backups.