Podcast

112: Build Operational Efficiency And Raving Fans With Exchanges, Store Credits, And Refunds

EP112 Loop Returns

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Jonathan Poma the Founder & CEO of Loop Returns.  They are a platform that allows Shopify brands to automate the entire return process including exchanges.  Some of the largest brands on Shopify have made the Loop choice including Allbirds, Puravida Bracelets, Brooklinen, Chubbies Shorts, SKIMS, Thrive Causemetics, Thursday Boots, and more…

What You Will Learn Today

  • How to reduce shipping costs while helping shift refunds into exchanges.
  • Why consumers are looking for convenience and connection with brands.
  • Why an important point of differentiation for a brand is the digital experience they offer.
  • How to deliver a user experience that incentivizes a customer to exchange vs refunding.

Links And Resources Mentioned

Tweetable Gold Nuggets

A return doesn't need to be a refund. If your customer got the wrong product, make it easy to get the right one. Loop offers 4 ways to return: exchange, shop now, store credit, or refund.Click To Tweet
Right brand, wrong product? With Loop Returns Shop Now feature, you can encourage your customers to shop for any product in your catalog - with bonus credit.Click To Tweet

Thank You For Listening

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

TODAY’S AMAZING EPISODE SPONSOR

PushOwl logo

Recover Carts And Store Visitors Without Email

This episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.

Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. 

And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands!  You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.

  • Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications.
  • Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative!
  • Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.