eCommerce Fastlane

112: Build Operational Efficiency And Raving Fans With Exchanges, Store Credits, And Refunds

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Jonathan Poma the Founder & CEO of Loop Returns.  They are a platform that allows Shopify brands to automate the entire return process including exchanges.  Some of the largest brands on Shopify have made the Loop choice including Allbirds, Puravida Bracelets, Brooklinen, Chubbies Shorts, SKIMS, Thrive Causemetics, Thursday Boots, and more…

What You Will Learn Today

  • How to reduce shipping costs while helping shift refunds into exchanges.
  • Why consumers are looking for convenience and connection with brands.
  • Why an important point of differentiation for a brand is the digital experience they offer.
  • How to deliver a user experience that incentivizes a customer to exchange vs refunding.

Links And Resources Mentioned

Tweetable Gold Nuggets

A return doesn't need to be a refund. If your customer got the wrong product, make it easy to get the right one. Loop offers 4 ways to return: exchange, shop now, store credit, or refund.Click To Tweet
Right brand, wrong product? With Loop Returns Shop Now feature, you can encourage your customers to shop for any product in your catalog - with bonus credit.Click To Tweet

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