Podcast

115: Influencer Identification Tool Enables Shopify Brands To Analyze Their Website Visitor Social Data And Locate High-Value Ambassadors

EP115 Upfluence

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Your current clients, followers, and traffic are Influential. They should be your ambassadors. Find and activate the influencers who already love your brand.

My guest in today’s episode is Vivien Garnès the Co-Founder and CEO of Upfluence. They are a social commerce software solution that helps Shopify brands sell more online thanks to influencers.

What You Will Learn Today

  • Why it’s important to identify, activate, manage, and monitor influencer performance.
  • How to maximize influencer activation rates and maximize ROI at the same time.
  • How to create a mutually beneficial relationship between Shopify brands and influencers.
  • How to run and streamline influencer marketing campaigns through collaborations.

Links And Resources Mentioned

Tweetable Gold Nuggets

For any Shopify brand, loyalty from your customers is a fundamental ingredient for success and ambassadors are an essential component of ensuring that process.Click To Tweet
You can now study influencer profiles with a detailed breakdown of recent posts, audience size, engagement rate, and impressions for social media platforms and blogs.Click To Tweet

Thank You For Listening

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

TODAY’S AMAZING EPISODE SPONSOR

PushOwl logo

Recover Carts And Store Visitors Without Email

This episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.

Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. 

And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands!  You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.