eCommerce Fastlane Podcast

118: The Untapped Gold Mine Of Ecommerce Pricing That Virtually No One Knows About

EP118 Pricestack

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Your product is worth what your customers are willing to pay for it. Pricestack discovers that perfect price.

My guest in today’s episode is Brecker Brees, Co-Founder of Pricestack. They are an AI-based ecommerce pricing platform that analyzes behavioral data and suggests optimal prices to earn Shopify merchants more revenue, increased profit, and lifetime value.

By leveraging price as a form of communication, Pricestack captures optimal prices that satisfy both your customers and your bottom line.

If you’ve always wondered if your store’s products are priced correctly, today’s show will definitely be an eye-opener…

What You Will Learn Today

  • Why price is a form of communication between a business and a customer.
  • How to create positive customer experiences using AI-powered behavioral pricing optimization.
  • How to drive revenue growth and maximize cash flow while increasing the demand for your products.
  • Learn how to set prices that drive bottom-line growth and healthy margins while understanding their effects on your demand.
  • How to maximizes the value of every visitor, drive higher return-on-ad-spend, and improving ad scalability.

Links And Resources Mentioned

Tweetable Gold Nuggets

Price optimization is the process of using data analysis to understand how customers will react to different prices for any given product, with the goal of determining the price that maximizes revenue, profit, or a combination of the two. Click To Tweet
It's clear that pricing strategy is something that many ecommerce merchants neglect. Even if they are actively thinking about it, they’re using old and outdated strategies.Click To Tweet

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

availabe on itunes
availabe on spotify
availabe on stitcher
availabe on play music
Thanks for being a supporter and loyal listener... I'll see you in the next episode!

TODAY’S AMAZING EPISODE SPONSOR

Grin

Grow an Authentic DTC Brand with the #1 influencer marketing software platform for creating genuine, direct relationships with influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics.

GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.