eCommerce Fastlane

120: Grow Dependable Recurring Revenue And Customer Loyalty Through Subscriptions

EP120 Bold Commerce

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Bold Subscriptions is now fully integrated with Shopify’s Native Checkout and Shopify Payments, so customers can purchase one-time and subscribe to recurring products together.

My guest in today’s episode is Jay Myers the Co-Founder and VP of Growth at Bold Commerce. They are one of the largest Shopify Developers solving a lot of unique challenges for retail and DTC brands. Their biggest endeavor yet is subscriptions on Shopify checkout.

What You Will Learn Today

  • Why now is the time to consider a subscription or membership option for your Shopify brand.
  • The next iteration of Shopify’s checkout.
  • Why a subscription customer, on average, has 178% higher lifetime value than a first-time customer.
  • Why a successful subscription business needs to have an aspect of replenishment, curation, and access.

Links And Resources Mentioned

Walkthrough Of The New Bold Subscriptions On Shopify

Tweetable Gold Nuggets

Bold Subscriptions gives you the flexibility to create a subscription offering that's as simple or complex as you want, to help grow dependable recurring revenue and customer loyalty.Click To Tweet
As a Shopify brand, you can now offer a build-a-box, monthly clubs, memberships, rentals, and more, or create your own unique subscription offering.Click To Tweet

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Growth Mindset?

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes