eCommerce Fastlane

121: Get AI-Driven Personas That Reveal Sustainable Profit-Focused Growth Strategies

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Faraday lets you understand your customers as real people — beyond clicks and transactions — to help you make smarter strategic decisions and deliver more relevant experiences throughout every customer’s journey.

My guest in today’s episode is Andy Rossmeissl the Co-founder and CEO of Faraday.  They’re a customer prediction platform that helps Shopify brands to understand and anticipate their customers with AI. They automate the hardest parts of data science by letting you focus on actually using insights to better align your Shopify brand with your most valuable customers.

What You Will Learn Today

  • Why artificial intelligence (AI) and machine learning (ML) are the newest and best way to solve growth problems for Shopify brands.
  • Benefits of data-enriched personas by revealing the distinct personalities of your customers.
  • How to Create thoughtful customer experiences that build loyalty and drive LTV.
  • Understand key attributes that define your personas so you can build intelligent paths-to-purchase and customize your content and creative for each persona.
  • How Shopify brands can transition from analysis to action.

Links And Resources Mentioned

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Thanks for being a supporter and loyal listener... I'll see you in the next episode!

TODAY’S AMAZING EPISODE SPONSOR

Grow an Authentic DTC Brand with the #1 influencer marketing software platform for creating genuine, direct relationships with influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics.

GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.

I'm also on