Podcast

123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey

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Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.

What You Will Learn Today

  • The significant difference between influencers and creators.
  • Why a marketplace of potential influencers is a potential path of failure.
  • The best way to work with creators to grow your Shopify business.
  • How to turn creator’s content into paid social ads using the creator’s handle.

Links And Resources Mentioned

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: LIMESPOT

limespot logoToday’s episode is brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

 

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.