eCommerce Fastlane

123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.

What You Will Learn Today

  • The significant difference between influencers and creators.
  • Why a marketplace of potential influencers is a potential path of failure.
  • The best way to work with creators to grow your Shopify business.
  • How to turn creator’s content into paid social ads using the creator’s handle.

Links And Resources Mentioned

Thank You For Listening

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Episode Sponsor: LIMESPOT

Today’s episode is brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

 

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

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