eCommerce Fastlane Podcast

126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention

EP126 Grow

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Rob Nelson the Founder and CEO of Grow is software that makes it simple for companies to connect their data, explore it, and surface insights so everyone can make data-driven decisions.

Literally, everyone in a Shopify brand including sales, marketing, finance, operations, data scientist, including the CEO.  Grow has a process to support everyone in an organization to assist with their intended outcomes.

Let’s jump in and learn more about this fantastic Shopify Plus Certified Partner.

What You Will Learn Today

  • Critical information and metrics you need to be watching in order to grow your Shopify business.
  • Why KPI reporting leads to more questions and the corrective steps you can take.
  • Understand the effectiveness of your digital spend, from lead acquisition to customer lifetime value.
  • The four types of KPIs, engagement, reach, leads, conversions.

Links And Resources Mentioned

See How Grow Works

Grow 6 Live Stream Event (Replay)

Tweetable Gold Nuggets

Grow delivers results by allowing you to make better decisions quickly with transformative insights that drive business agility.Click To Tweet
Grow makes it easy to prepare, cleanse, and transform data across multiple data sources to fuel powerful metrics and dashboards.Click To Tweet

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

availabe on itunes
availabe on spotify
availabe on stitcher
availabe on play music
Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: LIMESPOT

limespot logoToday’s episode is brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.


LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.